Outzidr, a fashion brand focused on Gen Z women, has raised Rs 27 crore (about $3.1 million) in funding.
The pre-Series A round was led by RTP Global, with participation from existing investor Stellaris Venture Partners.
Outzidr plans to use the funding to expand its business, open physical stores by March 2026, and start its fast delivery service.
“It has been around five to six months since we went live, and in this short span, we have served over 125,000 customers. We are on track to do Rs 100 crore annualised revenue before the end of this year,” said Nirmal Jain, Co-founder and CEO of Outzidr.
“We’re excited to back Outzidr—a team of seasoned operator-turned-founders with deep domain experience and a sharp understanding of Gen Z consumer behaviour,” said Pavitra Gupta, director at RTP Global.
“We invested when the company was at an idea stage last year and since then have seen firsthand how strong customer love has translated into high repeats,” said Mayank Jain, principal, Stellaris Venture Partners.
Outzidr was founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario as a digital-first fashion brand.
It offers trendy western wear for Indian women aged 18–28, with outfits designed for various occasions like brunches, date nights, college events, airport looks, music gigs, and weekend trips.
Outzidr uses a test-and-scale model, meaning it launches small batches of clothes and focuses on the ones that sell the most. The brand releases up to 2,000 new styles every month—about 500 each week—on its website and popular shopping platforms like Ajio, Myntra, and Nykaa Fashion.
In just five months, Outzidr says it has gained over 1 lakh customers, reached a 1.5x customer return rate, and launched more than 8,000 styles on its site. Its main competitors are brands like NEWME, Zudio, and Style Union.
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