Pronto, a home services startup, has raised $11 million in its Series A funding round, led by General Catalyst and Glade Brook Capital.
Existing investor Bain Capital Ventures also took part in the round. Ajay Agarwal (Bain Capital Ventures), Paul Hudson (Glade Brook), and Neeraj Arora (General Catalyst) will join the company’s board.
With the new funds, Pronto plans to hire and train 10,000 more workers, strengthen quality checks, and launch real-time operations technology.
“After we signed the term sheet for this round, we decided that this was the best time to flip back to India and make it an India-domiciled company. The reason being that as soon as we sign the documents for this round, then to flip the company from the US to India, we would have to pay, essentially, capital gains as you exit the US,” said Anjali Sardana, Founder and CEO of Pronto.
“We believe there’s incentive alignment with our value-based pricing model. As price is based on tasks rather than time, giving customers certainty on what will get done and building trust,” explained Sardana.
Founded in 2025 by Anjali Sardana, Pronto connects households with trained and verified workers for quick services such as cleaning, laundry, and dishwashing.
Using a shift-based model, it provides a steady income for workers and delivers services within 10 minutes through local hubs. Customers can book instantly, schedule for later, or set up regular bookings.
Pronto charges customers per task instead of by the hour, with the average order costing between INR 200 and INR 300.
Over the next 12–18 months, the company plans to expand to Mumbai, Bengaluru, and other major cities, setting up small hubs in residential areas to deliver faster services.
Read more- NTT DATA Teams Up with Finastra to Grow Lending Cloud Service in APAC
