Propagate India, the full-service digital agency of Publicis Groupe India, has promoted Parikshit Bhattaccharya to Chief Creative Officer (CCO). He will continue to serve as CCO of BBH India alongside this new role.
In both positions, Bhattaccharya will report to Paritosh Srivastava, who is the CEO of Saatchi & Saatchi India, BBH India, and Propagate India.
As CCO of Propagate India, Bhattaccharya will lead the agency’s creative direction, strengthen its digital capabilities, and help build a creative culture that improves the quality and impact of work across all brands and platforms.
With over 20 years of experience at leading creative agencies, Bhattaccharya is known for his creative style that blends strong strategy, platform-specific ideas, and high-quality execution.
His campaign ‘Bassi vs Garnier Men Facewash’ won a Cannes Lions award earlier this year. He has also received Grand Prix awards at major global festivals, including Cannes Lions, Dubai Lynx, and Spikes Asia.
Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India and Propagate India, said, “Propagate is entering an accelerated phase of growth, and Parikshit’s expanded role strengthens our creative leadership at a time when the market calls for transformative digital thinking. His strategic clarity, creative audacity and digital acumen will be key as we scale our ambitions and deliver business impact through compelling digital experiences and narratives.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, added, “I’m deeply grateful for the opportunity to shape Propagate’s creative vision in India. I look forward to collaborating with this exceptional team to help brands build meaningful cultural capital.”
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