Rabbit Care, a direct-to-consumer insurance comparison platform in Thailand and part of BTS Group has acquired GluayGluay.com, a digital motor insurance brokerage. This move strengthens Rabbit Care’s position as the leading company in Thailand’s fragmented insurance broker market.
Rabbit Care announced last Friday that this acquisition will help them reach more customers and improve their ability to offer consumers a smoother, more modern insurance experience.
GluayGluay.com, which focused on selling motor insurance online, has built a loyal customer base among people who prefer to do things online.
By moving GluayGluay.com’s loyal customers to Rabbit Care’s platform, CareOS the company can offer quicker insurance comparisons and more personalized support.
This move helps Rabbit Care improve its service efficiency and build stronger relationships with its growing number of customers.
With this acquisition, Rabbit Care has access to a valuable database of more than 100,000 motor insurance inquiries collected by GluayGluay.com over the years. This helps Rabbit Care expand its customer opportunities and improve customer engagement efforts.
Looking to the future, Rabbit Care said it will keep making strategic acquisitions to speed up the modernization of the industry and provide even more value to consumers in Thailand’s changing insurance market.
“With this acquisition, Rabbit Care boosts its position as a leader in modernizing Thailand’s insurance market.”
“We are scaling innovation, expanding access to personalized insurance solutions, and delivering faster, simpler, and more transparent experiences—shaping a smarter, more digital, and customer-driven future for the industry,” said Michael Manfred Steibl, Co-Founder and Chief Executive Officer of Rabbit Care.
All current GluayGluay.com policies will stay active, providing continuous protection. Customers will also get immediate access to Rabbit Care’s improved insurance options, easy-to-use policy management tools, and personalized support from over 400 licensed insurance agents, available by phone and online chat.
The statement pointed out that Thailand’s insurance broker market is still very divided, with around 800 licensed brokers.
Many smaller firms struggle with issues like leadership changes, keeping up with stricter data privacy rules such as the Personal Data Protection Act (PDPA), and the growing costs of digital transformation.
The 2024 e-Conomy SEA report by Google, Temasek, and Bain & Company predicts Southeast Asia’s digital insurance market will grow from about $2.4 billion in 2024 to $7.5 billion by 2030, with an annual growth rate of around 20%.
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