Salty, a fashion and accessories brand that sells directly to customers, has raised INR 30.1 crore (around $3.3 million) in a funding round led by MG Investment.
Existing investors like Anicut Capital, All In Capital, and JK Group joined again, along with several new angel investors.
Salty will use the new money to hire more people, grow on online shopping and quick-delivery platforms, and make deliveries faster across India.
Salty was started in 2022 by Sonaal Goel, Twisha Gupta, and Kanishka Garg. It sells affordable accessories mostly online.
In the last year, Salty has delivered products to more than 18,000 pin codes, showing that people outside big cities also like their products.
The brand plans to expand by adding more product categories and selling through more channels.
Salty also wants to work more with creators, launch products with celebrities, and form partnerships with other brands to grow its presence.
Before this, the startup raised ₹5 crore in 2024, in a round led by All In Capital and Anicut Capital.
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