Sawt is a startup from Saudi Arabia that is changing how voice calls work using AI technology. They just raised $1 million to help build better Arabic-speaking AI voice systems. This money will help Sawt improve how businesses talk to their customers and make customer support faster and easier in the region.
Sawt started because customer support calls are often slow, with long wait times and repeated questions, which wastes time and money. The team wanted to find a new way to make calls better. They created a smart voice call system where AI agents can handle customer support, bookings, and sales. These AI agents sound natural, answer questions well, and work all day and night without breaks.
In just a few months, Sawt built the most advanced Arabic voice AI models right in Saudi Arabia. This means they can keep customer data safe and private. Since launching, their system has helped many businesses and handled hundreds of thousands of calls. Now, Sawt is ready to grow and make customer service faster, smarter, and more helpful for even more companies.
Abdulkarim Aljarba said, “Sawt offers an AI voice calling platform enabling us to expand in this market and help our clients leverage its advanced capabilities. This investment aligns with our expansion strategy to deliver cutting-edge technology solutions and empower our partners with more integrated offerings.”
Ahmad Al Naimi, General Partner at STV, added: “Sawt exemplifies a new wave of Saudi AI-native ventures. With a strong tech edge and commercial momentum, they’re poised to lead the $800M-$1.2B GCC AI call centre automation market. We’re proud to back them as the first investment from the STV AI Fund.”
Abdulmalik Al-Saeed said: “Today, Saudi Arabia is undergoing a massive AI-driven transformation – with 66 of Vision 2030’s 96 goals tied to data and AI. At Sawt, we’re proud to contribute to this movement by building Arabic voice technology from the ground up, right here in the Kingdom.
We’re equally proud to welcome STV and T2 as strategic partners on this journey. STV is the region’s first AI-focused VC fund and the largest tech fund in the Middle East. Our exclusive partnership with T2, a leading infrastructure and tech provider, gives us access to a broad customer base and unlocks new growth opportunities. These strategic alliances give us the strength to redefine customer service in the region.”
Sawt will use the money to hire more people, improve its technology, and make its AI models better. This will help the platform handle millions of voice calls easily and without problems. Sawt believes that AI will be very important for customer service in the future. This funding is just the first step in their bigger plan to change how customer service works in the region.
