Sett, a company that builds AI agent–based tools for the gaming industry, has raised US$30 million in a Series B funding round. The round was led by Greenfield Partners, with support from existing investors F2 and Bessemer.
With this new funding, Sett’s total investment has now reached $57 million.
The funding round also included Ben Feder from Tirta Fund, a well-known leader in the gaming industry.
He is the former CEO of Take-Two Interactive, the company behind the Grand Theft Auto (GTA) series, and also previously served as president of Tencent’s gaming division.
Right now, Sett is mainly focused on the gaming industry, but it plans to expand into other areas like fintech, apps, and e-commerce by the end of 2026.
The company believes its platform can help businesses grow faster by improving their marketing and making it easier to handle complex challenges.
When Sett first started, it had a clear vision: companies could use smart AI agents to handle their entire marketing work automatically.
In the beginning, Sett focused on creating data-based marketing content and interactive ads for gaming companies using AI. At that time, most of its customers were mobile gaming companies.
Founded in 2023 by Amit Carmi (CEO) and Yoni Blumenfeld (CTO), Sett is already earning tens of millions of dollars in revenue and is growing quickly, according to sources familiar with the company.
Its customers include major gaming companies like Zynga, Playtika, and Papaya.
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