Sharpsell.ai, a SaaS startup that helps automate sales playbooks, has raised INR 30 crore (about $3.4 million) in a Series A funding round led by Equentis Angel Fund.
Existing investors Cornerstone Venture Partners and Mistry Ventures also took part in the round.
The company will use the new funds to improve its product, grow in its current markets, and expand into Southeast Asia and the MENA region.
“This investment will help sharpen our product roadmap, strengthen delivery, and accelerate international expansion,” said Kamma.
“Global spend on sales enablement tools is crossing $12 Bn, but the sales playbook automation segment remains largely untapped in India.
Sharpsell’s AI-led platform is driving revenue and productivity gains with strong SaaS fundamentals and profitability, which positions it to scale rapidly,” said Equentis Wealth Advisory Services’ founder & MD Manish Goel.
Sharpsell.ai was founded in 2022 by Hanuman Kamma and Arun Subramanian. The startup focuses on helping sales teams improve their performance using technology.
Sharpsell.ai offers AI-powered tools that help boost field sales. It’s already being used by lakhs of sales representatives across 30+ major companies, including LIC, Axis Bank, SBI Life, Mahindra, and Whirlpool.
The platform helps sales teams do better by giving them ready-to-use sales pitches, personalized content, and coaching.
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