Shoonya by Finvasia Appoints Basant Dhawan as CMO to Expand Customer Reach

Dhawan brings nearly 30 years of experience across financial services, news broadcasting, sports, OTT and telecommunications. In his new role, he will help Shoonya expand its customer base beyond active traders through digital campaigns and investor education.

Basant Dhawan’s Professional Background

Before joining Shoonya, Dhawan served as Chief Operating Officer at Polymaxx Adhesives. He previously worked as Group Chief Marketing Officer at Capri Global Capital, where he managed brand marketing, communications and digital campaigns across lending and sports businesses.

Dhawan also served as CEO of English and Business News at Network18, overseeing channels including CNN-News18, CNBC-TV18, CNBC Awaaz and CNBC Bazaar.

At Disney Star, he held the position of Senior Vice President and Head of Emerging Sports. During his tenure, he worked on launching and developing sports leagues, including the Pro Kabaddi League, Indian Super League and Premier Badminton League.

Shoonya Focuses on Customer Growth and Investor Education

Shoonya plans to use Dhawan’s marketing experience to strengthen its brand presence and attract more people interested in financial markets, particularly first-time investors.

The company is also developing its investor education offerings. It has launched Upside, a market education platform that provides expert-led courses for traders and investors.

Through digital marketing and educational content, Shoonya aims to make investing more accessible to new customers while expanding its reach beyond its existing base of active traders.

About Shoonya

Shoonya is a trading and investment platform operated by Finvasia Group. It provides services for people participating in financial markets and aims to make trading and investing more accessible. Its Upside platform also offers educational resources for traders and investors.

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