
As the future of retail shifts towards an integrated omnichannel ecosystem, it is projected to become a trillion-dollar industry. While many businesses already possess strong products and distribution channels, they often face significant challenges in branding and design. Without access to professional expertise in building brand identity or creating compelling marketing assets, these businesses risk fading into obscurity in the competitive marketplace.
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To address these needs, SHOPLINE, the Commerce Software-as-a-service and solution provider, has partnered with Tessera, a leading branding and design agency. This collaboration combines SHOPLINE’s comprehensive retail solutions with Tessera’s expertise in brand strategy, visual design, and customer experience.
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Together, they aim to empower businesses to establish a professional brand identity on the SHOPLINE platform, foster emotional connections with customers, and extend their branding into cohesive marketing materials. The result is businesses that not only stand out in a crowded market but also leave a lasting impression.
Through this partnership, Tessera and SHOPLINE are committed to delivering enhanced branding solutions to SHOPLINE merchants while providing robust technical support to new brands entering the omnichannel retail space. This initiative is set to help businesses thrive in the competitive digital landscape, shaping a promising future for commerce.
About SHOPLINE
Founded in 2013, SHOPLINE is a leading and rapidly growing Software-as-a-Service (SaaS) provider, empowering retailers to level up their commerce, helping them to sell, market, and operate their businesses. SHOPLINE offers comprehensive unified commerce solutions for merchants, including e-commerce, social commerce, point-of-sale, and customer relationship management suite.
SHOPLINE’s open architecture and thriving partner ecosystem provide cutting-edge technologies that help merchants succeed in today’s competitive market. Trusted by over 600,000 merchants, SHOPLINE serves esteemed brands such as In The Style, Peter Jackson, Lush, Sunnystep, and many more worldwide. Headquartered in Singapore, SHOPLINE operates globally with a dedicated team of approximately 2,000 employees.
About Tessera
Founded in 2023, Tessera is a branding and experience design agency specializing in creative design and strategic services. Tessera helps businesses craft impactful brand stories and designs to create memorable brand experiences.