Similarweb Ltd., a leading digital data and market intelligence company, has acquired The Search Monitor, a specialist in ad monitoring, trademark enforcement, and affiliate compliance for paid search.
This acquisition strengthens Similarweb’s ability to provide powerful tools that help brands, retailers and agencies improve their marketing, protect their brand, and boost their ROI.
Global spending on search ads is expected to reach $351.5 billion in 2025 and grow by 7.7% annually until 2030, according to Statista. This highlights the need for strong data and insights to improve marketing strategies.
Read also – Equinix has Issued its First Green Bonds in Singapore, Raising $375Million to Support Sustainability Efforts
By acquiring The Search Monitor, Similarweb helps brands protect their identity, follow advertising rules, and manage trademark policies. This move provides clients with top-tier technology to support their goals.
Or Offer, CEO and Founder of Similarweb said, “We are thrilled to welcome The Search Monitor to Similarweb, Their technology and domain expertise in paid search and affiliate compliance complement our platform perfectly, helping us deliver even greater value to marketers who rely on accurate, real-time insights to drive results. This acquisition is another important step in our mission to make digital data more actionable, operational, and indispensable.”
Founded in 2007 by search marketing experts Lori Weiman and Shaun Martinec, The Search Monitor is known for helping top brands and agencies track ads, protect their brand, and gain competitive insights in paid search.
Their platform offers advanced tools for keyword tracking, affiliate compliance, and brand protection, including automated alerts and keyword scanning to prevent unauthorized brand bidding.
Maoz Lakovski, Chief Business Officer at Similarweb said, “Combining The Search Monitor’s capabilities with Similarweb’s rich digital intelligence enables us to deliver a more complete, market-ready solution for performance marketers, As digital ad environments become more complex, this move allows us to help customers achieve greater control, transparency, and ROI across their paid media investments.”
Lori Weiman, CEO and Co-Founder of The Search Monitor said, “We are excited to join forces with Similarweb, a company that shares our passion for data-driven insights and innovation Our combined strengths will offer clients an unmatched solution to optimize and secure their digital marketing strategies.”
This acquisition helps clients make smarter, data-driven decisions, improve campaign performance and protect their brand. By investing strategically in its products, Similarweb continues to offer great value to customers and drive long-term growth.
About Similarweb
Similarweb provides businesses with digital data and insights to help them understand online trends, refine their strategies, attract customers, and boost revenue.
About The Search Monitor
The Search Monitor offers real-time competitive intelligence, tracking brand and trademark use, affiliate compliance, and ad performance across search engines, social media, mobile, and e-commerce platforms worldwide.
