Canterly was launched by Nanda Prins and Sylvain Bougerel. Both entrepreneurs are passionate and experts in their field and now converting their expertise into building a business. It all began with a game-changing idea of duo innovative minds. The idea developed when they noticed a crucial gap in the equestrian sector. But, instead of overlooking the issue, both were determined to leave the conventional path behind and focus on fill the gap.
Early Days of Canterly’s Founders:
Meet two passionate entrepreneurs who are experts in their field and now converting their expertise into building a business. They are not only revolutionising the equestrian industry but also have become an inspiration to all aspiring entrepreneurs.
Nanda Prins: Founder at Canterly
Prins, Founder and CEO of Canterly, grew up on a farm in the Netherlands with a deep connection to horses. After the age of 18, she gained experience in search and technology, living and working in the UK and Singapore. Additionally, she spent 7 years in various roles at a Singaporean multinational technology company, Grab. Alongside her professional journey, Prins earned an MBA, M.Sc. and holds certifications like CSSBB, PMP, and CCMP, among others.
Sylvain Bougerel: Co-founder at Canterly
Co-founder and CTO at Canterly. Over the past 20 years in software engineering, Bougerel has spent 13 years leading teams of up to 30 engineers, managing and guiding the development of 1M+MAU products and S$10M+ projects. He has been dedicated to hiring and growing teams that prioritise quality, intellectual discipline, and accountability. He is a strong supporter of automation and prefers using tools rather than relying on complex processes. He focusses on trunk-based development, continuous integration/continuous delivery (CI/CD), and infrastructure as code (IaC.)
Now, they are on a mission to transform the US$300 billion equestrian industry, making a positive difference.
Inspiration Behind Canterly:
As a farm girl, Prins grew up surrounded by horses and developed a deep passion for equestrianism, with a strong dedication and understanding of the industry. Along the way, she noticed the increasing inefficiencies and rising costs in the sector. Her passion for equestrianism fueled a desire to bridge this gap and address the challenges.
Later, she discussed this issue with Bougerel, and together they realised the need to create an innovative and more effective solution to tackle the problem.
Nanda Prins& Sylvain Bougerel’S Research:
This was the time when Prins and Bougerel were focused on understanding the situation. Through extensive research, they discovered that the equestrian industry, valued at over US$300 billion, represents a significant and rapidly growing sector.
All their research sparked a revolutionary business idea in their minds. Finally, they decided to transform the equestrian industry into a dynamic, globally connected community, setting new standards for its operations, interactions, and growth while addressing the sector’s gaps. They embarked on their journey, combining their passion for equestrianism with their expertise in advanced technology.
Startup: Canterly:
In 2024, Prins and Bougerel launched their startup, Canterly, with the goal of making the joy of horses and equestrian sports universally accessible, anytime and anywhere. This Singapore-based B2B2C SaaS platform aims to revolutionise the US$300 billion equestrian industry. As an all-in-one solution, Canterly enhances the efficiency, productivity, and growth of equestrian facilities.
It tackles the industry’s dependence on outdated manual processes that lead to inefficiencies, underutilization of resources, and frustration. By streamlining horse care, client management, and bookings, it enables facilities to operate more effectively and focus on providing exceptional experiences.
Canterly is at the forefront of revolutionising the equestrian industry with the first intelligent operating system aimed at enhancing and expanding equestrian businesses. From small livery stables to large equestrian and polo clubs, their innovative platform simplifies business and stable management tasks.
Best part of Nanda Prins & Sylvain Bougerel’S Journey:
Prins and Bougerel were enjoying their high-flying careers. But when they discovered a gap in the equestrian sector, they were determined to deal with it. And this is the best part of their story; instead of ignoring the issue, they saw the gap as an opportunity.
