Coda, a digital content monetization company based in Singapore, announced on Thursday that it has agreed to buy Recharge, a prepaid payments platform based in Amsterdam, Europe.
The transaction brings together two profitable regional leaders with scaled businesses, complementary strengths, and a shared ambition to lead the future of global digital distribution and monetization, Coda said in a statement.
This deal helps Coda grow beyond gaming and better support all kinds of digital content, reaching more types of customers in more parts of the world. It also strengthens Coda’s presence in Europe and boosts its direct-to-consumer services.
For Recharge, the deal brings valuable B2B (business-to-business) experience, stronger connections with major digital content companies, and a solid plan to grow in fast-growing markets, especially in Asia.
Together, based on 2024 numbers, the two companies would have handled over $1.75 billion in sales, served more than 200 million customers, and operated in over 180 countries, making them a truly global business from the start.
“We’ve long admired what the Recharge team has built — a profitable, consumer-focused business with top global brands and real depth across Europe,” said Shane Happach, Chief Executive Officer of Coda.
He said this deal combines two strong regional companies that have different but complementary strengths.
At Coda, the focus has been on growing its B2B services by helping top digital publishers increase their revenue, particularly in fast-growing and complex markets such as Southeast Asia.
“Recharge adds a powerful direct-to-consumer engine, deep prepaid expertise, and strong brand equity across Europe. Most importantly, we’re bringing together two teams that share the same values: ambition, collaboration, and commercial sharpness.
“That gives us a strong foundation to lead the next chapter in global digital content distribution and monetization,” he added.
Meanwhile, Günther Vogelpoel, Chief Executive Officer of Recharge, said that at Recharge, the firm has focused on building the technology platform that connects and scales the prepaid payments ecosystem, enabling seamless transactions between users, products, and brands through smart, data-driven infrastructure.
According to him, that focus, combined with a passionate team that consistently executes with precision, and pace, has allowed the firm to scale a profitable and trusted business across Europe and beyond.
“Joining forces with Coda allows us to take everything we’ve built — from our platform to our partnerships — and extend it globally to become the global leader we set out to be.
“With complementary strengths and a shared DNA, this unique combination sets us up to create even more value for the brands, publishers, and customers we serve,” he added.
According to the statement, from premium content to prepaid products, this transaction brings together payments expertise, publisher and brand partnerships, and broad consumer reach, opening up real opportunities for cross-selling and deeper market access.
With their distinct strengths, broader global reach, and larger product offerings, Coda and Recharge are now better positioned to serve the entire digital content market, catering to both businesses (B2B) and individual customers (B2C).
Together, they will offer better value and convenience to partners and users worldwide through safe, trusted, and locally tailored payment and content solutions.
The deal is supported by investors, including Apis Partners, Insight Partners, Smash Capital, and others that are already backing Coda.
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