Snooplay, an online toy marketplace, has raised INR 8 crore in a pre-Series A1 funding round. The round was led by the Pravek Family Office, with support from other strategic angel investors.
Earlier, the Noida-based company had raised $535,000 in a seed round from Ajay Kumar Gupta and other investors.
With the new funds, Snooplay plans to launch two new tech products that will change the way people in India find, buy, and reuse toys—using AI, data, and a focus on customer needs.
“We are building India’s only toy app that’s serious about play. An app that helps you discover and buy the right toy when your child needs it and lets you trade it in for store credits once they’ve outgrown it. No clutter, no guilt. Just a smarter way to play,” said Aanchal Mahajan, co-founder, Snooplay.
Snooplay was co-founded in 2019 by Aanchal Mahajan and Brij Raj Singh in New Delhi. The company has created a complete, AI-powered platform that helps users discover, buy, and responsibly dispose of toys—all in one place.
At the heart of the platform is the Toy Intelligence Database, a first-of-its-kind system that links toys to developmental skills, moods, play styles, and learning goals.
Snooplay says it offers more than 35,000 toys from over 600 brands, catering to a growing community of parents, collectors, and gift-givers across India.
The platform aims to create a smart and smooth experience—from finding the perfect toy to disposing of it responsibly—making it the first app in India focused on building a complete system around play.
Snooplay plans to expand its toy buyback program by partnering with NGOs to encourage sustainable donations and responsible consumption.
The company will also grow its private label products in retail stores, online marketplaces, and curated gifting areas, while continuing to invest in technology, logistics, and operations.
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