Wednesday, July 24, 2024
HomeStartup NewsSingapore-based SQREEM Technologies Acquired Trade Indy

Singapore-based SQREEM Technologies Acquired Trade Indy

SQREEM Technologies’ acquisition of Trade Indy creates a new, unprecedented
offering, making them one of the world’s largest AI Partnership providers. For
agencies and clients alike, the acquisition will allow brands to identify and illustrate their audiences with peak precision, building longer-term digital relationships, enhancing brand impact and driving budget accountability.

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CEO of SQREEM Technologies, Ian Chapman Banks, said “As part of our ongoing growth strategy, SQREEM Technologies has grown significantly over the past two years alone, with acquisitions and partnerships in more than 10 markets globally.The Trade Indy acquisition is significant in that it simultaneously puts SQREEM into the global A-League of AI Innovators but domestically, whilst Australia currently ranks 15th out of 62 countries across the world for AI adoption, this presents a unique opportunity for early adopters like SQREEM and Trade Indy, to drive significant growth for their clients whilst expanding their global reach and relevance.”

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Trade Indy Directors Mark Rosenberg and James Robertson view this acquisition as
a natural progression with both organisations sharing the same values and drive for
creating best in market technology and customer service. By amalgamating with
SQREEM, Trade Indy will have exclusive access to the world’s largest taxonomy of
audiences which, coupled with supply, are activated through its global network.

“The agreement to merge with SQREEM expands both business offerings by bringing together our experienced managed service team with advanced, cookieless, AI driven technology. This move into the SQREEM group is an exciting growth opportunity at a time when the market is demanding next generation digital media solutions” commented Rosenberg.

About SQREEM Technologies

SQREEM Technologies is a pure artificial intelligence company which develops AI solutions that match online behaviours with brands and publishers, identifying clients’ most valuable groups of customers and their behaviours.

About Trade Indy

Trade Indy currently operates across Australia, Southeast Asia, Middle East and North America. With the Australian capability expanding alongside rapid growth in their Southeast Asian business, the acquisition has come at a pivotal time for Trade Indy.

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