The Singapore Tourism Board (STB) and Ant International have renewed their long-term partnership to boost tourism and support Singapore’s economy.
Their goal is to strengthen Singapore’s reputation as a top global travel destination and provide smooth digital payment experiences for international visitors through Alipay+, Ant International’s unified digital wallet platform.
Ms Melissa Ow, Chief Executive of Singapore Tourism Board said: “We are pleased to renew our strategic partnership with Ant International and look forward to unlocking new opportunities across key markets through Alipay+’s extensive digital wallet network. By combining our destination expertise with their payment technology and data capabilities, we can respond to the evolving traveller demand more nimbly and create a more seamless experiences for visitors whilst driving meaningful growth in tourism spending.”
“Destinations are dynamic digital ecosystems that connect culture and commerce across borders, driving economic impact and inclusion,” said Peng Yang, CEO of Ant International. “The Singapore Tourism Board has set the benchmark for how innovation, trust and public-private collaboration can power a world-class tourism economy. Together, we will support Singapore’s ambition to inspire not just as a place to visit, but one that shapes the future of travel and its shared value to communities.”
After a strong year for tourism, the partnership between the Singapore Tourism Board (STB) and Alipay+ helped generate record spending across Singapore in 2025. Visitors used Alipay+ to pay at major attractions, retail stores, services, and even neighbourhood hawker stalls.
According to Alipay+ data, Singapore ranked among the top five most popular travel destinations globally, with transactions rising 36% compared to the previous year. As more travellers looked for local experiences, spending through SGQR nearly tripled, giving a real boost to small and medium-sized businesses (SMEs).
Ant International is a global company that provides digital payment and financial technology services.
It works with both private companies and government organisations to support banks and businesses of all sizes. Through its unified technology platform, Ant International offers modern digital payment and financial solutions that help businesses grow and promote inclusive economic development.
The Singapore Tourism Board (STB) is the main government agency responsible for developing tourism in Singapore, which is one of the country’s important economic sectors.
STB works closely with industry partners and the community to grow and improve Singapore’s tourism scene. Through its “Passion Made Possible” brand, it promotes Singapore as an exciting and lively destination that encourages visitors to explore and enjoy their passions.
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