Israel-based Stigg, an easy-to-implement, headless pricing & packaging platform has secured $17.5 million in a Series A funding round led by Red Dot Capital Partners, with participation from Unusual Ventures, Emerge Ventures, Redseed, and Cerca Partners, brings the company’s total investment to $24 million.
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With this new round of funding, Stigg is doubling down on creating a state-of-the-art developer experience that empowers teams to innovate faster and more seamlessly. Stigg also focused on expanding its product offerings to address the growing needs of modern SaaS businesses while scaling infrastructure to support the ambitions of users globally.
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The SaaS market no longer has a straightforward path to market. As AI products become the norm, customers expect pricing that matches their value creation, from usage-based to AI credits and hybrid pricing models. As pricing structures grow more sophisticated, it’s clear that rigid, one-size-fits-all billing infrastructures are holding companies back—leaving engineering teams stuck and blocking growth.
“We are developing infrastructure for developers that enables companies to create dynamic software pricing models. Many companies selling AI to organizations struggle to establish effective pricing strategies and lack the necessary tools,” Sasson told Calcalist. “Our platform provides the infrastructure to disassemble and customize product offerings for flexible pricing. Currently, we employ over 20 people, and we plan to double our workforce in the next 12 months, primarily in the United States and Israel.”
About Stigg
Founded by CEO Dor Sasson and CTO Anton Zagrebelny, Stigg is building a new kind of monetization platform for engineers —scalable, flexible, and purpose-built for the modern GTM stack. Its APIs and middleware make it easy to iterate faster, supporting the agility needed to thrive in this dynamic market.
