SuperLiving Secures $7 Mn in Series A Round led by Lightspeed

The round also included participation from existing investors Kae Capital and All In Capital.

SuperLiving plans to use the funding to improve its AI technology, expand its content in regional languages, develop new products more quickly, and attract more users in India's Tier 2 and Tier 3 cities.

Before this latest funding round, the Bengaluru-based startup had raised $2 million five months earlier. The round was led by Kae Capital, with participation from All In Capital and several angel investors.

The startup had also raised ₹2 crore from All In Capital in September 2025 after winning the "Elevator Pitch" competition. This marked one of its early funding milestones before securing larger investments.

“For decades, personalised wellness has been accessible only to those who could afford experts, coaches and consultants. AI changes that equation completely. What we've learned from serving more than 1.5 million users is that the demand for trusted, personalised guidance extends far beyond India's metros,” said Manavdeep Singh Grover, Co-founder and CEO of SuperLiving.

“Most wellness platforms are built for the top of the pyramid. SuperLiving is building for the rest of India - affordable, vernacular, culturally grounded, and actually sticky. The early traction from Tier 2 and Tier 3 users tells you everything about where the real demand is,” said Harsha Kumar, Partner, Lightspeed India.

Founded in 2025 by Manavdeep Singh Grover and Gurjot Kaur, SuperLiving is a Bengaluru-based wellness platform that uses AI to help people improve their nutrition, fitness, sleep, stress management and daily habits. It offers short learning courses, content in regional languages, and a 24/7 AI assistant that helps users build healthier lifestyles.

The company says its AI learns from each user's goals, habits, progress, and past interactions. This allows the assistant to provide personalized health advice instead of treating every conversation as new.

SuperLiving brings together guidance that people would normally get from different experts, such as nutritionists, fitness trainers, skincare specialists, and lifestyle coaches, on a single platform.

The company says it has achieved more than 1.5 million app downloads and over 100,000 paying users. According to SuperLiving, 73% of its paying customers are from Tier 2 and Tier 3 cities, including Meerut, Gangtok, Agra, and Nashik.

In the future, SuperLiving plans to expand beyond wellness content and coaching. The company aims to offer services such as diagnostic testing, health-focused commerce and personalized preventive healthcare solutions.

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