SuperYou, a direct-to-consumer brand focused on protein-based products, has raised INR 63 crore (around $7 million) in a Series B funding round. The company is co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani under Think9 Consumer, and the round was led by V3 Ventures.
Existing investors Rainmatter and Gruhas Collective Consumer Fund also took part in the funding. The new capital will be used to improve product research and development, expand distribution, and grow the team. After this investment, SuperYou is valued at around ₹600–660 crore.
SuperYou currently generates around ₹150 crore in annual recurring revenue. The company aims to grow this to ₹1,000 crore in yearly sales over the next five years, with an EBITDA margin of about 15%.
This funding round comes one year after SuperYou raised money from Zerodha founders Nikhil and Nithin Kamath.
SuperYou was launched in November 2024 under the venture studio Think9 Consumer.
The brand was co-founded by actor Ranveer Singh and Nikunj Biyani, who is the nephew of Future Group founder Kishore Biyani.
The direct-to-consumer brand started by selling protein wafers. Over time, it expanded its product range to include protein powders and protein chips.
SuperYou sells its products through its own website and online marketplaces such as Amazon and Flipkart.
The brand is also available on quick-commerce apps like Zepto, Blinkit, and Swiggy Instamart, as well as in offline retail stores including Reliance Fresh, Wellness Forever, and 7/11.
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