Thailand’s e-commerce market is experiencing rapid growth. The E-commerce market of Thailand is projecting revenue to reach 1.1 trillion baht. It is expected to grow annually at 10.89% from 2024 to 2029. Several factors are driving the growth of the e-commerce market in Thailand. This growth comprises factors like high internet usage, a rising middle class, and a shift toward online shopping accelerated by the pandemic.
In 2025, the market is anticipated to grow by 13.7%. This expected growth is fueled by increased consumer preference for online shopping, better logistics and greater confidence in online payment methods. Overall, factors such as improving technology, changing consumer habits, and increasing the number of payment options will continue to boost the growth of Thailand’s e-commerce market.
Best E-Commerce Platform In Thailand
Here’s a list of the top 10 e-commerce platforms in Thailand that are changing the shopping experience for Thai people and taking services to new heights.
Table of Contents
shopee.co.th
Shopee is the leading e-commerce platform in Southeast Asia. It is designed to provide a fast, secure and user-friendly online shopping experience. Since its launch, Shopee has expanded to several countries, including Malaysia, Singapore, Taiwan, Indonesia, Vietnam and the Philippines.
Shopee aims to enhance its platform through ongoing improvements and user-centred strategies as part of Sea Group. Sea Group primarily focuses on digital entertainment, e-commerce and financial services. The company believes that online shopping should be accessible, easy and enjoyable for everyone and it strives to achieve this vision every day.
lazada.co.th
Lazada Group is the leading e-commerce platform in Southeast Asia. The company operates in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The platform connects this diverse region through its technology, logistics, and payment capabilities. Lazada aims to serve 300 million customers by 2030 with the largest selection of brands and sellers.
Lazada has end-to-end logistics and controls its supply chain. It operates fulfillment centers in 17 Southeast Asian cities and invests in warehouses and digital technologies to support its partner network. The company uses existing and emerging technologies to enhance the retail experience and adapt quickly to changing demands.
Lazada has created a strong payment system to make transactions safe and easy. It works well for people in the region, no matter how much they use online payments, helping them switch to digital payments with reliable options.
samsung.com
Samsung will be a top e-commerce site in Thailand in 2024. It’s famous for its strong brand and good-quality electronics. They sell many products, like expensive smartphones and cheap gadgets, meeting different customer needs. Samsung uses clever online marketing to connect with people and keep them loyal to the brand.
The user-friendly Samsung Shop App enhances the online shopping experience with flexible payment options, delivery details, and real-time order tracking. Users can also earn and redeem points through the Samsung Rewards program.
TikTok Shop
A newcomer in the online retail scene with notably high sales of Beauty & Personal Care products, China’s TikTok has exhibited astounding growth thanks to the platform’s substantial social media user base and algorithm capabilities to recommend products that match users’ interests and needs.
Starting in 2021, this company grew fast. By 2023, it made $16.3 billion, almost four times more than the year before. In early 2024, Douyin, its parent company, bought 75% of Tokopedia, a top eCommerce site in Indonesia, showing its big plans for the area.
aliexpress.com
AliExpress is an online marketplace owned by the Alibaba Group. It connects consumers with manufacturers and distributors, mainly from China. The company allows small businesses to sell directly to international buyers. AliExpress offers a wide variety of products. The company’s product range includes clothing, electronics, sporting goods and beauty items.
In 2025, AliExpress will be a top e-commerce site in Thailand. It draws shoppers with low prices and a wide variety of products. Many people like it because they can find special items not sold nearby, especially those watching their budgets. The site is easy to use, with clear product details and reviews to help buyers.
AliExpress offers easy payment and shipping choices, like local delivery, making shopping simple. It’s also big on mobile perfect for people who love shopping on their phones which has made it even more popular in Thailand.
advice.co.th
Advice Company is a leading retail and wholesale distributor of IT products and smartphones. The company operates both online and through physical stores. Advice has over 333 branches across Thailand and Lao PDR. The company has achieved sales exceeding 15 billion baht, which made it the top store in Thailand for IT product sales and area coverage.
Advice Company focuses on providing a great customer experience by using technology efficiently and promoting environmental protection. It aims to help people cost-effectively access IT products and deliver valuable services that impress customers. The company is committed to building a quality IT community that instills confidence in customers across all purchasing and service channels.
The Advice Group includes various store formats such as Advice, Advice Shop, and Advice Mini. The company is seeking to expand through franchises. It will allow interested entrepreneurs to use the Advice brand and management guidelines to create sustainable IT businesses.
bnn.in.th
BNN.in.th is an online store operated by COMSEVEN Public Company Limited. The platform offers a wide range of IT products, including Apple devices, smartphones, tablets, notebooks, gadgets, accessories, assembled computers, and smartwatches. The store guarantees product quality directly from manufacturers and frequently runs special promotions.
BNN allows customers to pay conveniently using various methods such as credit cards, counter service, installment payments, or cash on delivery. The company safely delivered products by trusted shipping companies to ensure quick service.
BNN.in.th also provides quality after-sales support from an experienced team. Shoppers can expect a valuable purchasing experience with over 5,000 products across 40 categories and more than 100 top brands like Apple, Samsung, and Dell.
BNN’s online store is open 24/7, which allows customers to receive their products at home or pick them up at any of the 300 Banana IT branches. Shoppers can enjoy special privileges when they buy from BNN Online, which makes it a convenient choice for quality IT products.
jib.co.th
JIB COMPUTER GROUP CO., LTD. is a leading distributor of computers and IT equipment in Thailand. The company has over 23 years of experience. The company offers a wide selection of quality IT products from well-known brands and all the products are certified by world-leading companies.
JIB focuses on service quality and details at every step. The company’s services are supported by a knowledgeable team and a modern management system that adapts to today’s technology. Company continually upgrades its standards and service quality with a vision to be the top leader in the industry.
Today, JIB has more than 150 branches across the country and has expanded its service channels to provide consumers with convenient and fast access to products. The company also allows customers to order online through JIB Online, which is designed to deliver products and impressive service efficiently. The company prioritizes after-sales support with a team of experts ready to assist customers with product information and troubleshooting.
kaidee.com
Kaidee is an online platform where you can easily buy and sell a wide range of products. It offers products from over 30 categories. Their product range includes clothes, shoes, bags, IT equipment, home decorations and more. Kaidee supports both new and used items, which are provided for real estate and vehicles, and has more than 650,000 daily users.
The platform is available as both a website and an app which makes it convenient for users. Both professional sellers and individuals can list their products on company’s website and benefit from a user-friendly experience that connects buyers and sellers effectively.
Kaidee has recently added three new categories. It offers more than 200 product types. Their site features a dedicated section for buying and selling used cars of all models and brands which provides helpful reviews for potential buyers.
Kaidee provides special promotional services to increase sellers’ visibility. Their promotional services include Hot, Premium and Refresh options, which enhance the chances of selling products. Overall, Kaidee is committed to being a versatile platform that meets the needs of both buyers and sellers with a diverse selection of products.
homepro.co.th
HomePro is a retail company focused on home improvement. The company offers a wide range of products and services for construction, renovation, and home makeover projects. The company operates under the brand name “HomePro.” It aims to provide a one-stop shopping experience.
HomePro will open 7 to 8 new stores by the end of 2025, including standalone HomePro stores and Megahome stores. They’ve teamed up with SCGC to make “Closed-Loop Circular Appliances” from recycled electrical items as part of their eco-friendly efforts. HomePro also earned a 5-star rating for good corporate governance from the Thai Institute of Directors. They sell a range of products like furniture, appliances, and sports gear for the home.
eBay.com
eBay connects millions of buyers and sellers across more than 190 markets. The company’s technology helps customers grow and succeed, creating a positive impact for individuals, businesses and communities. eBay has embraced innovation for over 25 years. It does it by using advanced technologies like AI and machine learning to enhance the shopping experience for users.
eBay supports various businesses, from entrepreneurs to nonprofits and enables them to raise funds and reach new markets.
Conclusion
Thailand’s e-commerce market is rapidly evolving. Both global trends and government initiatives drive this growth. The Thai government has introduced a range of policies to support and regulate the sector. These new policies ensure consumer protection, fair competition, and smooth operation in Thailand’s e-commerce market. The new policies for the e-commerce market in Thailand include laws to safeguard consumers, new regulations for online businesses, and investments in digital infrastructure to improve internet access.
Additionally, the government is promoting cashless payments with the PromptPay system, which has eased cross-border transaction rules. Thailand is strengthening its e-commerce environment and preparing for continued growth in the coming years with these efforts.
FAQs
Which eCommerce is best in Thailand?
The top eCommerce platforms in Thailand for 2025 include Shopee, Lazada, Kaidee, and others.
Is Lazada or shopee bigger in Thailand?
Shopee.co.th ranked as the most visited marketplace website in Thailand, followed by Lazada.co.th in second place and Temu.com in third.
Which online shopping app is best in Thailand?
Some of the top online shopping apps in Thailand are Lazada, Big C, Shopee, Kaidee, and others.
