The Artment, a modern home décor and lifestyle brand, has raised INR 10 crore in a pre-Series A funding round led by Inflection Point Ventures.
Other investors in the round include Siyaram Family Office, ESV, Capitar Ventures, and more.
The startup will use the money to expand its product range, invest in its tech platform called ‘Art Lab’ for analyzing data and launching products, and grow its distribution network.
Vinay Bansal, Founder & CEO, Inflection Point Ventures shared, “The home and Living sector in India was often overlooked by consumers in the past; however, due to the increasing interest in the home and lifestyle decor segment, this sector is now seeing a huge demand amongst the Indian consumers. We have seen a shift towards more premiumization and self-expression, where people are ready to pay for higher quality, artisanal, and aesthetic products. The Artment is perfectly positioned in the market, providing artistic, well-designed products and a premium experience to their customers at an affordable price point.”
Aditya Agarwal, Founder & CEO, The Artment stated, “At Artment, we invested early in building a strong data analytics infrastructure called Art Lab, which powers our ability to launch the right assortment efficiently and stay close to evolving consumer preferences. This round will help us go deeper into our Art Lab processes — enabling data-backed design launches and sharper consumer insights — while strengthening our brand’s mission of bringing art into people’s homes across multiple lifestyle categories.”
The Artment was founded in 2019 by Aditya Agarwal and Aanchal Agarwal. It offers artistic home furnishings like dining sets, lighting, and wall art, inspired by various art movements.
The brand has a strong online presence and has also entered luxury offline retail through a partnership with Taj Hotels.
The Artment is currently making a profit and aims to reach Rs 100 crore in annual revenue within the next six months. It has a strong position in the Home and Living segment and leads in several product categories. With 20% of customers returning, the brand has built trust and steady demand.
Using almost ten years of e-commerce experience and a strong supply chain across major Indian art hubs like Moradabad, Khurja, Firozabad, and Jodhpur, The Artment continues to combine artistic design with practical functionality.
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