TMRW, part of the Aditya Birla Group, will raise INR 437 crore in its first external funding round from ServiceNow Ventures, the investment arm of software giant ServiceNow.
The company said this funding will help it use ServiceNow’s AI-powered platform to launch products faster, offer more targeted collections, and improve customer experiences.
“Our focus and differentiation has been building a technology- and data science-led approach to scaling new age fashion brands. ServiceNow’s agentic AI capabilities will augment our playbook for value creation, enabling us to leapfrog traditional fashion-industry value drivers and deliver next-gen consumer experiences to millions of consumers,” Prashanth Aluru, cofounder and CEO, TMRW said.
“At ServiceNow Ventures, we are committed to investing in transformative technologies that are reshaping the future of work. We are proud to support TMRW as they redefine India’s fashion landscape with a bold, AI-first approach,” said Philip Kirk, Senior Vice President of corporate business development at ServiceNow. “By leveraging the power of the ServiceNow AI Platform, TMRW is transforming every layer of the fashion experience and unlocking new levels of operational agility and customer experience.
Launched in 2022 under Aditya Birla Fashion & Retail (ABFRL), TMRW is a digital-first platform that invests in fashion and lifestyle brands. It aims to build a portfolio of 30 brands by 2025, either by acquiring them or creating new ones.
Its current portfolio includes direct-to-consumer (D2C) startups such as Bewakoof, The Indian Garage Co., Wrogn, Urbano, and Nobero.
The funding news was announced along with Aditya Birla Fashion & Retail’s Q1 FY26 results. TMRW’s revenue grew 38% year-on-year to INR 197 crore from INR 143 crore, while its EBITDA loss rose 37% to INR 63 crore.
In the June quarter, TMRW’s brands expanded their presence to stores in nine cities.
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