HomeUncategorizedTop E-Commerce Startups in Israel 2025

Top E-Commerce Startups in Israel 2025

In 2025, Israel’s e-commerce landscape is thriving, with a mix of established companies and innovative startups driving the market forward. Companies like Riskified, buywith, and Swipify are leading the way in fraud prevention and enhancing customer experiences. The sector is experiencing rapid growth fueled by technological advancements and the increasing demand for online shopping. Many startups are focusing on e-commerce SaaS solutions, logistics, and personalized shopping experiences. With a strong investment ecosystem supporting innovation, Israel’s e-commerce scene continues to flourish, positioning the country as a global leader in technology-driven, customer-centric solutions.

Best E-Commerce Startups in Israel

buywith

buywith is a platform where Influencers host online shopping Livestream sessions with their followers on e-commerce sites, using our innovative screen-sharing technology. We help brands position themselves in the cultural evolution of millennials and Gen Z, who decide on purchases based on influencers’ recommendations. Our platform boosts sales, creates better measurement, generates higher ROI and direct sales for your Influencer marketing budgets, and can work without integration into your site.

Company buywith
FounderAdi Ronen
Founding Year2018
IndustryRetail B2B/Enterprise
LocationIsrael

SensePass

SensePass seamlessly integrates with existing point-of-sale (POS) systems, enabling retailers to accept multiple payment methods without additional hardware. Our proprietary SensePass Tags empower shoppers to unlock flexible payment options with a simple tap, enhancing convenience and driving higher conversions.

By reducing transaction fees and eliminating friction at checkout, SensePass is redefining the future of retail payments, making digital transactions faster, more inclusive, and more efficient for both consumers and businesses.

Company SensePass
FounderMoty Arcuschin
Founding Year2017
IndustryRetail Software
LocationIsrael

shopUpz

ShopUpz aims to boost user engagement and conversions by delivering the right video reviews at the right time.

Our AI-powered video review platform automatically gathers the latest product video reviews from social networks, ensuring shoppers have access to relevant insights without leaving the shopping site.With 94% of consumers searching for video reviews before making a purchase, our solution enhances the shopping experience, increases engagement, and drives higher sales for retailers.

Company ShopUpz
FounderShirly Leibovitch
Founding Year2016
IndustryRetail B2B/Enterprise
LocationIsrael

Swipify

Today, over 70% of eCommerce shoppers use mobile devices, yet mobile conversion rates remain lower than desktop. Why? Because most mobile experiences are just shrunk-down versions of desktop sites—failing to meet user expectations.

Mobile shoppers want a faster, more visual, and interactive experience.At Swipify, we’ve built a Shopify app designed to transform mobile shopping. Our solution delivers a smoother, more engaging experience, helping e-commerce stores boost conversions by making shopping as seamless and intuitive as users expect on their mobile devices.

Company Swipify
FounderGuy Tamir
Founding Year2020
IndustryRetail B2B/Enterprise
LocationIsrael

Riskified

AI-based payment fraud prevention solutions for e-commerce solutions. It uses data analytics and machine learning algorithms to provide payment insights and enables businesses to accept or reject transactions. It also employs behavioral analytics, IP geolocation, proxy detection, order linking, social media, devices, and other techniques.

Company Riskified
FounderEido Gal 
Founding Year2020
IndustryE-Commerce Cybersecurity
LocationIsrael

Importify

Importify is a powerful dropshipping app that allows you to import products from hundreds of suppliers, including AliExpress, Alibaba, Amazon, Etsy, Walmart, Banggood, DHgate, Gearbest, Taobao, and more—all with just a few clicks.With Importify, you can quickly add products to your online store and start selling without the hassle of inventory management. Our automation tools streamline daily tasks, helping dropshippers save time, fulfill orders effortlessly, and focus on growing their business.

Company Importify
FounderMoshe Lugasi
Founding Year2017
IndustryRetail
LocationIsrael

Kimonix

empowers eCommerce brands to optimize both sales and inventory with its unique, AI-powered solution. Our platform automatically manages all aspects of online store merchandising, including product sorting, recommendations, pricing, promotions, and search. By analyzing product performance, customer preferences, and business goals, Kimonix ensures the best possible outcomes.  

For the first time, online store managers can boost their store’s ROI while simultaneously improving key marketing KPIs (such as conversion rates) and retail KPIs (like inventory turnover), providing a comprehensive solution to enhance both online sales and operational efficiency.

Company Kimonix
FounderDaniel Gurevitch
Founding Year2020
IndustryRetail  B2B/Enterprise  Marketing & Sales
LocationIsrael

Consultant

Israel’s e-commerce ecosystem is thriving with innovative startups reshaping the online shopping experience. Companies like Buywith and SensePass have revolutionized freelance services and website building. shopUpz offers a marketplace for stock photography, while Swipify is transforming video streaming solutions. Payoneer provides global payment services catering to businesses worldwide. Bringg optimizes last-mile delivery solutions, and Trax leverages AI for retail analytics. These startups highlight Israel’s position as a leader in tech-driven e-commerce innovation, offering groundbreaking solutions in payment, logistics, and digital platforms, all contributing to the global e-commerce landscape.

FAQs

What are the top e-commerce startups in Israel?

Some of the top e-commerce startups in Israel include Wix, a website builder platform, Fiverr, a freelance marketplace, Payoneer, a global payment platform, and Taboola, a content discovery platform.

How are Israeli e-commerce startups shaping the industry?

Israeli startups are known for their innovation, integrating cutting-edge technology like AI, machine learning, and blockchain into their solutions to enhance the e-commerce experience and streamline operations.

What services do these startups offer?

These startups provide a variety of services, such as website building (Wix), freelance marketplaces (Fiverr), global payments (Payoneer), and content marketing (Taboola), among others.

What are the challenges faced by Israeli e-commerce startups?

Despite their success, Israeli startups face challenges like intense competition, navigating global markets, regulatory compliance, and scalability while maintaining their innovative edge.

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