Israeli traveltech company Holisto, which focuses on dynamic pricing and hotel room booking, has been acquired by travel giant Trivago for an estimated NIS 137 million (about $40 million).
So far, Holisto has raised around $30 million, with Trivago investing $10 million about a year ago.
Founded in 2015, Holisto developed a system that gathers real-time hotel prices from a large network of suppliers and optimizes them. This technology enables the company to offer competitive and consistent pricing.
Trivago operates, among other things, a global hotel price comparison website.
The Israeli company was founded in 2015 by CEO Eran Shust, Avi Wortzel, and Dr. Shay Horovitz. Its investors include Journey Ventures, Fosun, Fattal Group, and 2B.VC, Taya Ventures, and El Al’s investment arm.
Holisto will continue to operate independently with about 200 employees in Israel and other locations worldwide, all of whom will remain after the acquisition.
Shust said: “We have always believed that we have the potential to play a more significant role in the way people discover and book vacations online. Our collaboration with Trivago over the past year has only strengthened this belief.”
Johannes Thomas, CEO of Trivago, added: “Holisto is a key part of Trivago’s strategy, enabling a branded booking experience that increases user satisfaction and drives continued growth.”
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