Touché Privé, a fast-growing modest fashion brand for women, has raised USD 5 million in growth funding from Amplify Growth Partnership. This investment is an important step in the company’s goal to become a global leader in modest fashion.
With this funding, Touché Privé will expand its presence in Saudi Arabia, one of the region’s fastest-growing fashion markets. The company is also partnering with one of the country’s largest retail groups to quickly open flagship stores in top locations.
Touché Privé has experienced rapid global demand, achieving 102% year-over-year growth in 2024 and generating USD 30 million (SAR 113 million) in revenue. The brand has gained strong loyalty among millennial and Gen Z women aged 20–45 who want stylish, modern modest wear.
The global modest fashion market is projected to grow from USD 280 billion to over USD 400 billion by 2030, with Saudi Arabia leading the growth with double-digit expansion.
Expanding into the GCC is an important step for Touché Privé. By offering high-quality designs and focusing on a digital-first approach the brand aims to set new standards for modest fashion in Saudi Arabia, the UAE, and Kuwait.
Before its planned IPO, the company is preparing additional funding rounds to grow its operations further and strengthen its position as a leader in the modest fashion market.
“Saudi Arabia is inspiring transformation and modernization globally, from innovation to fashion. With Amplify Growth’s alliance, we are doubling down on our expansion in the Kingdom and across the GCC. Our mission is to empower women to express themselves confidently through design, community, and modern modesty,” said Enes Can Büyükköse, CEO of Touché Privé.
“Touché Privé stands out as the only modest fashion brand uniting design, technology, and community at scale. This makes us the natural category leader and a highly attractive story for investors, as proven by Amplify’s commitment and the strong appetite for our upcoming rounds,” said Miraç Bal, GCC Partner at Touché Privé.
“Amplify Growth is proud to partner with Touché Privé as they deepen their presence across the Kingdom of Saudi Arabia. This represents our third transaction to date and reflects our conviction in Touché Privé’s strong track record, having rapidly grown into a global omnichannel player with sales across 100+ countries. We believe they’re strongly positioned to lead the GCC’s modest wear market with Saudi Arabia playing a crucial role in their growth strategy,” said Sharaf Sharaf, Fund Head, Amplify Growth.
Read more- KGeN Secures $13.5 Million Funding Led by Prosus Ventures
