
UAE-based surplus food marketplace Peekabox has raised US$1.5 million in a seed funding round that received more investor interest than expected. The company plans to use the money to grow and expand its business across the UAE.
Peekabox focuses on reducing food waste in the UAE. Every year, the country throws away more than $3.5 billion worth of food, including 38 percent of prepared meals.
The company also wants to make living costs more affordable. Dubai is one of the most expensive cities in the region, and rising inflation is making it harder for families to manage their budgets.
Hasan Sarwar, CEO and Co-Founder, said: “We’re solving two problems at once. Consumers get access to brands they already love at meaningful discounts, every single day. Partners turn surplus stock into incremental revenue instead of waste. Everyone wins, including the planet.”
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Dr. Sameer Al Ansari, Chairman, said: “We are launching Peekabox in Dubai to address two fundamental problems, very high food wastage and the increasingly expensive cost of living. If we can play a small part in addressing both of these issues then we have achieved success. Dubai is always at the forefront of innovative ideas and with Peekabox we can showcase yet another homegrown UAE success story.”
Omair Sarwar, COO and Co-Founder, added: “The UAE is the perfect launchpad. High concentration of F&B outlets, large daily volumes of fresh food, and a digitally native consumer base. We’ve built the supply side first, and now we’re ready to scale.”
Founded in 2025 by Hasan and Omair Sarwar, Peekabox helps restaurants, cafes, bakeries, and grocery stores sell extra fresh food at discounts of 50 to 70 percent instead of throwing it away.
Customers can order “surprise boxes” through the app and pick them up from the store during a set time. There are no hidden conditions, no limits, and the food quality remains good.
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