Home Décor Startup Vaaree Raises $6.6 Mn to Expand Fulfilment Network

The funding round was led by Hero Enterprise, the investment arm of the Hero Group, and Cap Alpha Ventures. Existing investors such as Peak XV's Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures, and entrepreneur Kunal Shah also participated.

Vaaree will use the new investment to expand its fulfilment centres and quality verification centres. This will help the company store products closer to customers and improve its delivery network.

The company plans to reduce delivery times and aims to offer next-day delivery in major cities across India.

“The problem in home category is not a lack of products. It is the lack of confidence customers feel while putting a space together,” said Varun Vohra Co-founder, Vaaree. “Most people know how they want their home to feel, but translating that into the right products is difficult. With VibeCheck, we want to give every Indian access to a personal home stylist, one that understands their taste, helps them visualise complete spaces and makes every recommendation instantly shoppable.” “This funding allows us to strengthen both sides of that experience: technology that makes home styling simpler and fulfilment infrastructure that gets those products to customers faster.”

“Vaaree is addressing a large and highly fragmented market with a differentiated, technology-led platform. I have always believed in the exceptional craftsmanship and artistic heritage of Indian artisans, and Vaaree is helping bring that excellence to consumers at scale. The company has built a world-class supply chain and a robust quality assurance framework, while leveraging technology to curate its product assortment, personalize the customer experience, and simplify what is often an overwhelming home styling journey. We are delighted to partner with Garima, Varun, and the entire Vaaree team as they build a trusted, category-defining destination for home and décor”, said Sunil Kant Munjal, Chairman Hero Enterprise.

“Vaaree is creating value on both sides of the platform - helping customers make better styling decisions while enabling strong manufacturers and brands to build quality growth. We look forward to supporting the company as it scales its technology and fulfilment capabilities”, said Himanshu Kohli, Managing Partner, Cap Alpha Ventures.

Founded in 2022 by Garima, Varun Vohra and team, Vaaree is an online marketplace that sells a carefully selected range of home décor and furniture products.

The platform offers more than 1.5 lakh products, including home décor, furniture, kitchenware, lighting, furnishings, and bed & bath essentials.

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