VEC Signs Strategic Partnerships to Expand International Exhibitions in Vietnam

These partnerships will help VEC organize and expand more large-scale international exhibitions and events in Vietnam, creating new opportunities for businesses, investors, and trade promotion activities.

Through its partnerships with Informa Markets, NC Network, Exporum, Chaoyu Expo, and Vinexad, VEC will gain access to a global network of leading exhibition organizers. This will help attract more large international business exhibitions, increase the number of overseas visitors, and make better use of its exhibition facilities.

The partners also plan to explore deeper cooperation, including jointly creating and owning new exhibition brands with strong growth potential in Vietnam. They will also work together to help Vietnamese trade fairs, exhibitions, and event brands expand into international markets.

Through its partnership with the Vietnam Exhibition & Convention Association, VEC aims to strengthen connections with international businesses in the exhibition industry, create more trade promotion opportunities, and attract senior business delegations from around the world to visit and do business in Vietnam.

Speaking at the event, Ms. Pham Thi Hien, Deputy Chief Executive Officer for Business Development and Marketing at Vietnam Exposition Center, said: "As part of our market development strategy, VEC sees its role as far more than simply providing venue space for events. We aspire to be a strategic partner, working closely with organizers, businesses, and industry associations to attract investment and elevate the scale and standing of specialized exhibitions. We believe today's strategic partnerships will create new momentum for growth, proactively bringing more world-class exhibitions and high-quality business networking programs to Vietnam. Our ultimate goal is to help position Vietnam as a new destination and a strategic connectivity hub for the region."

The signing ceremony comes at an important time for Vietnam’s exhibition, events, and advertising industries. These sectors are working to modernize their operations, improve competitiveness, and meet international standards.

These efforts are expected to support the growth of Vietnam’s cultural and creative industries, while also helping to develop the country’s experience-based economy and attract more international business and tourism opportunities.

Vietnam Exposition Center is the largest exhibition and events complex in Southeast Asia, covering more than 90 hectares. It hosts major national and international exhibitions, trade shows, and events.

VEC’s mission is to “Bring Vietnam to the World and Bring the World to Vietnam.” The organization aims to connect Vietnam with global businesses, ideas, and opportunities while showcasing Vietnamese culture, innovation, and achievements to international audiences.

Through its activities, VEC seeks to support the growth of important industries, promote trade and investment, and strengthen Vietnam’s presence and competitiveness on the global stage.

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