Water purifier brand Drinkprime Datalabs has raised INR 20 crore (around $2.2 million) in its extended Series A funding round. It has also taken some additional debt, though the amount was not shared.
The funding round included new investors like Mirabilis Investment Trust and Artha Continuum Fund.
The company plans to use this funding to expand into new cities, improve its technology, and grow its operations. It will focus on better device monitoring and maintenance using IoT and data, strengthen its field service network, and invest in research and new product development.
“The funding round will help us continue strengthening our product portfolio and innovation pipeline, so more households can access modern purification technologies tailored to evolving water conditions and lifestyle needs. Our mission has always been rooted in ‘Water for All,’ and this capital will help us move closer to that goal by making safe, reliable drinking water more accessible and affordable for urban households,” said Vijender Reddy, Co-founder and CEO, DrinkPrime.
“Categories built around essential infrastructure demand both operating discipline and capital efficiency”, said Anirudh A Damani, Managing Partner at Artha Continuum Fund. “What stood out to us was the team’s ability to build a category with strong unit economics while maintaining execution rigor. They have shown clarity of vision and the discipline required to scale responsibly, which is exactly the kind of foundation we look for when backing companies building long-term market leadership.”
“We are delighted to back the strong technology and R&D-focused team at Waterwala Labs, led by Vijender, Sanjay, and Manas. India faces a significant challenge around water availability and quality driven by increasing pressure on natural resources and rapid urbanisation. DrinkPrime’s mission of making safe drinking water accessible aligns well with our belief in supporting businesses that build sustainable solutions for everyday challenges,” said Srinivas Seshadri, Head – Investments at Mirabilis Investment Trust.
DrinkPrime was founded in 2016 by Manas Ranjan Hota and Vijender Reddy Muthyala. The company allows users to rent RO+UV water purifiers by paying a monthly fee.
It aims to solve problems in the traditional water purifier market, which is often expensive. DrinkPrime offers plans starting at ₹349 per month, including installation and maintenance.
The company uses IoT-enabled purifiers that can adjust to different water conditions, making them suitable for families in various locations.
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