WeLab, a fintech platform from Hong Kong, is teaming up with Google in an AI-focused partnership to improve digital banking in the region. Their goal is to provide AI-powered financial services to 500 million users by 2032.
Under this partnership, WeLab will use Google’s advanced AI tools to speed up its business operations. This includes improving core processes, creating new products, and making marketing more efficient. The collaboration aims to strengthen WeLab’s position as a tech leader in the Asia Pacific.
WeLab will also use Google Cloud’s infrastructure and AI tools to support its growth across the region, with Google as one of its preferred cloud partners.
This will help WeLab launch AI-powered solutions in new markets faster, giving it an edge over competitors.
So far, WeLab has already set up its operations on Google Cloud in Indonesia, allowing it to scale quickly while maintaining performance, compliance, and security.
This success serves as a model for WeLab’s wider growth strategy across Asia.
“Our AI vision at WeLab is to enhance the adoption and diffusion of AI technology to amplify human potential,
“Our early efforts have already shown tangible benefits, based on our internal data, we estimate to deliver an impressive 42.4% efficiency gain for WeLab in the next five years,” said Simon Loong, Founder and Group Chief Executive Officer of WeLab.
“By partnering with Google, we can leverage its advanced AI and agentic capabilities to further accelerate adoption, explore new use cases, and deploy tools faster across our business ‒ empowering our teams to focus on higher-value analytical and creative work, driving cost savings, and ultimately delivering even greater value for our customers,” he added.
Under this collaboration, WeLab will deploy AI agents built with Google Cloud’s capabilities to accelerate time to value across a range of areas, starting with an internal AI Investment Research Agent that employees can consult for near-instant investment insights drawn from a combination of external trusted data sources as well as WeLab’s internal data.
WeLab’s AI Research Agent will be built using Google’s Gemini models, Vertex AI, and the Agent Development Kit (ADK), so that all AI agents can work together smoothly and accurately.
WeLab will use Google’s AI to make its financial services more personalized for customers in areas like foreign exchange (FX), lending, and wealth management.
The company plans to create AI agents that customers can interact with directly to get instant, personalized financial advice and insights—making high-quality financial research accessible to everyone, not just professionals.
By adding these AI features into customer experiences, WeLab can innovate faster, expand into new markets, comply with local rules, and build a responsible AI-first financial ecosystem that offers truly personalized finance for all.
“AI is creating immense opportunities for Hong Kong’s world-class fintech industry,
“We’re proud to support innovators like WeLab to leverage our full AI stack as they transform their business, from building new, secure, and personalized services to powering their marketing and customer growth, and continue on its growth in Hong Kong and the Asia Pacific region,” said Michael Yue, Managing Director and General Manager, Google Hong Kong.
