Wingify, the parent company of the experience optimization platform VWO and supported by Everstone Capital, has acquired Blitzllama, an AI-based user insights platform. Blitzllama helps teams collect and understand real-time customer feedback so they can take better action.
This acquisition makes VWO stronger by adding ongoing, AI-driven user research to its platform, which is used by thousands of teams around the world. Existing Blitzllama customers will be smoothly moved to the VWO platform without losing access to their data or support.
With this integration, product teams will be able to understand not only what users do on their products, but also why they do it, helping them make clearer, data-backed improvements.
Sparsh Gupta, CEO and Co-founder, Wingify, said, “AI has changed how teams listen to their users. Instead of episodic research, teams now rely on continuous, AI interpreted signals that reveal what users are experiencing and pinpoint areas of friction. Blitzllama strengthens this capability within VWO, providing our customers with a clearer and faster route from user insights to validated experience improvements. It fits naturally into our goal of helping teams make confident, data-driven decisions that drive growth and retention.”
Sandeep Singh, Managing Director, Everstone Capital, said, “Wingify continues to demonstrate how an India-built SaaS company can lead globally through innovation, profitability, and customer impact. The acquisition of Blitzllama reinforces Wingify’s commitment to combining experimentation with AI led user understanding, an area that will define the next decade of product growth. We’re excited to support the team as they continue building one of the most comprehensive experience optimization platforms globally.”
Founded in 2021 by Rahul Mallapur, Joel Koshy, and Bently Nixon, Blitzllama created an AI-powered platform that helps fast-growing digital businesses understand their users better. The platform works with leading fintech and retail brands to collect feedback directly from within apps and websites.
Blitzllama uses AI to study customer reviews, support chats, and interviews at scale. It summarizes open-ended responses, finds common themes, and measures customer sentiment, helping teams quickly understand what users are saying.
Part of Y Combinator’s Winter 2022 batch and backed by 2am VC and other SaaS investors, Blitzllama helps companies make faster and better product decisions using real user feedback.
Founded in 2010 by Sparsh Gupta, Wingify is a global SaaS company backed by Everstone Capital and headquartered in Delhi. Its main product, VWO, helps businesses improve their digital experiences and grow faster.
VWO brings together strong experimentation tools and AI-powered insights, allowing companies to make smart, data-driven decisions that enhance customer experience and speed up growth.
Today, more than 3,000 brands in over 90 countries use VWO, including Decathlon, Flydubai, UNICEF, Disney, Flynas, and Amway, to increase conversions and improve user journeys on both web and mobile platforms.
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