WiseLife, a brand that sells yoga and home fitness products, has raised INR 8 crore in a pre-Series A funding round led by Rukam Capital. The brand was also featured on Shark Tank India Season 3, where it received investment from all four sharks – Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar.
Before this, the startup had raised $145,000 in a seed funding round in September 2024.
WiseLife said in a press release that it will use the new funding to grow and become India’s top brand for high-quality, eco-friendly yoga mats and wellness products.
The company aims to offer products that combine unique designs with affordable prices, making wellness more accessible to everyone.
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Founded in 2022 by Prateek Kedia, WiseLife aims to elevate everyday wellness through thoughtfully designed yoga gear.
The brand offers a handpicked collection of eco-friendly yoga mats, fitness equipment, and lifestyle items that are both durable and stylish, as well as affordable.
Market research shows that India’s yoga mat market is expected to grow from $1.4 billion in 2024 to $2.2 billion by 2033. Globally, the yoga mat market is likely to reach $26.5 billion by 2030.
WiseLife wants to keep experimenting and creating better products and content for yoga and fitness lovers. The brand is focused on making wellness more exciting and valuable for its growing audience.
It also shared plans to launch new product lines, improve content and community engagement, and expand its distribution network in the coming year.
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