Yes Madam raises $5.2 million in round from Info Edge Growth Fund

The investment will help Yes Madam grow its business further by expanding to more cities in India. The company also plans to improve its technology, build a stronger partner network, and offer a better experience to customers.

"Our focus has always been on building a sustainable business and women empowerment," said Aditya Arya, co-founder and chief executive of Yes Madam. He added that part of the investment would support a new initiative offering free education for children of service partners who cannot afford schooling.

Amit Behl, Partner at Info Edge Growth Fund, said, "It's rare to see such capital efficiency in a consumer tech company. This signals the strength of Yes Madam's value proposition and real customer dependency."

Rishabh Katiyar, Partner at Info Edge Growth Fund, added, "We love the team's focus on beauty and wellness as a category which has enabled them to do innovations that enable the company to deliver a consistently superior customer experience. Equally compelling is how Yes Madam's service partners have come to see the platform as a meaningful and reliable source of livelihood."

Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yes Madam provides salon and spa services at home for both men and women. Its most popular services include waxing and facials. The startup also appeared on Shark Tank India in 2024.

The company works with more than 12,000 service partners across India and follows a low-commission business model. According to the startup, service partners earn an average of ₹25,000 per month, while top-performing partners can make up to ₹60,000 every month.

Yes Madam also uses its own branded single-use products during services. The company keeps service fees and product costs separate so customers can clearly understand the pricing.

At present, the startup operates in around 55 cities in India and handles nearly 7 lakh bookings every month. Since starting the business, it says it has completed more than 65 lakh bookings. The company also claims to have a 50% Net Promoter Score (NPS) and close to 80% customer retention, showing strong customer satisfaction and repeat usage.

The company said it has been bootstrapped and profitable since its launch. In FY26, it reported revenue of ₹195 crore, which was 107% higher than ₹94 crore in FY25. Earlier, founder Arya told Inc42 that the company’s EBITDA was expected to grow 368% year-on-year in FY26 from ₹2.6 crore in the previous year. The startup also reported a profit of ₹1.8 crore in FY25.

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