At a private ceremony in Dubai, China, Hisense, a leading worldwide manufacturer of home appliances and consumer electronics, launched a strategic MEA Partnership connection to Real Madrid, one of the most recognizable football teams in the world.
Regional media and influencers greeted the event with enthusiasm, as did Hisense MEA President Jason Ou, Vice President Ismail Al Hurani, Regional Marketing Director Fazalur Rahman, and FIFA Legend Ambassador and former Real Madrid player Michel Salgado.
This partnership not only helps Real Madrid and Hisense better interact with their MEA fan base, but it also represents a major turning point for both companies, which want to provide unmatched fan engagement over the next three years.
Real Madrid, which has a devoted following and is well-known worldwide, continues to enthrall millions of people in the MEA. The team is still a major force in sports, as evidenced by its roster, which includes international icons like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, as well as a long list of greats like Cristiano Ronaldo, David Beckham, and Zinedine Zidane.
Real Madrid’s men’s and women’s first division teams will participate in all championships, including the Supercopa de España, which will take place in Saudi Arabia, and the UEFA Champions League, thanks to this agreement. There will be closer ties between local supporters and the team.
Read also- Georgia-Based Conceal Strategic Partnership Consortium
Real Madrid and Hisense are dedicated to improving the fan experience across the Middle East and Africa. The two will introduce a limited-edition, co-branded 100-inch TV as part of their partnership, with the goal of improving home entertainment. By utilizing Real Madrid’s widespread appeal and Hisense’s technological know-how, this cooperation will also provide initiatives meant to enhance fans’ engagement with the sport and its larger cultural context.
Read also- Dubai-Based Paymate has Partnered with NPCI Bharat BillPay
This collaboration demonstrates how Real Madrid and Hisense have the same vision for excellence. The goal of the partnership between Real Madrid’s aspirations for success and Hisense’s innovation and quality is to forge a potent combination that will enthrall viewers and spur expansion throughout the Middle East and Africa.
Jason Ou, President of Hisense MEA, expressed his excitement: “Partnering with Real Madrid, a club with a rich history and passionate fanbase, aligns perfectly with our strategy to connect with consumers through sports sponsorship and elevate the Hisense brand. We look forward to providing MEA fans with engaging experiences and enhancing the football viewing experience through cutting-edge technology.”
Expanding upon the fruitful partnerships with FIFA World Cup and UEFA Euro during the previous ten years, this alliance strengthens Hisense’s ties to the local community and its dedication to encouraging an active, healthy lifestyle.
Hisense has been a leader in technology innovation for more than 50 years, continuously improving the lives of football fans all around the world. In addition to showcasing a wide choice of products to fans around the region, our new partnership with Real Madrid serves to uphold that goal.
Real Madrid and Hisense are unified by a desire to push limits, and together they will provide MEA fans with extraordinary value and engagement.
About Hisense
Hisense, founded in 1969, is a global leader in home appliances and consumer electronics in 160 countries. Hisense prioritises integrity, innovation, and sustainability in multimedia, home appliances, and IT solutions. With over 50 years of experience, Hisense provides high-quality goods, excellent after-sales service, and substantial warranties.
