Riyadh-based Calo is a food tech company that offers personalized meal plans for health-conscious customers. The company was founded by Ahmed Al Rawi, who was driven by a strong desire to create a business with a meaningful impact. Alongside Moayed Almoayed, one of the company’s initial users and co-founder, Ahmed is working to scale the company globally.
Innovative Minds Behind The Business
Ahmed Al Rawi, co-founder and CEO of Calo, has been passionate about entrepreneurship from the very start. Driven by his desire to create his own venture, he dropped out of his computer engineering course to embrace his entrepreneurial spirit early in his career. This drive led him to a successful venture called Malaeb, an app that helped people book sports venues and join pick-up games happening around them. He realized that the problem and market were relatively small, so he left the company in 2019 to explore other opportunities. His story is characterized by a relentless passion for innovation and a commitment to developing scalable, impactful solutions.
Leaving behind a successful venture, Ahmed spent a year exploring various startups, a crucial period that sharpened his understanding of market demands and the importance of addressing universally relevant problems. This experience helped him identify a gap in the market for personalized nutrition, which ultimately led to the creation of Calo—an initiative inspired by his personal quest for a convenient and healthy eating solution.
In the early stages of building the company, Ahmed’s path crossed with Moayed Almoayed’s, who was initially a dedicated user of the platform. He was drawn to its mission out of personal need. Moayed’s wealth of experience in investment and professional strategy perfectly complemented Ahmed’s technical expertise and entrepreneurial drive. United by a shared vision, Moayed joined hands with Ahmed, and became a co-founder of Calo with the aim of making healthy living accessible to all. Their partnership has not only helped the company navigate its initial challenges but has also positioned it as a pioneering force in personalized nutrition and wellness in the MENA region, promising a healthier future for its users.
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What does Calo do?
Calo was founded in 2019 by Ahmed Alrawi and Moayed Almoayed in Bahrain. Calo is an innovative food tech company that offers personalized meal subscriptions designed to meet individual fitness and dietary goals. Through its app, it utilizes advanced nutritional algorithms to craft tailored meal plans and deliver convenient, ready-to-eat meals to busy customers. The company has swiftly expanded across multiple countries, including Saudi Arabia, UAE, Kuwait, and Qatar, with a mission to simplify healthy living. The company is establishing itself as the fastest-growing meal subscription service globally.
In 2024, the company delivered over 10 million meals. To further accelerate growth, the company raised $25 million in Series B funding. This investment will be used to enhance customization and target new markets. The company aims to become one of the top 10 food brands in the world, revolutionizing the way people adopt healthier lifestyles.
The company sets itself apart in the meal subscription industry by utilizing advanced technology to deliver highly personalized meal plans, which are tailored to each individual’s health data, such as age, weight, and activity level. This innovative, technology-driven approach differentiates it from traditional food services. The company’s approach ensures that each meal is crafted to meet the unique fitness and wellness goals of its users. The company oversees the entire process, from selecting premium ingredients to timely delivery, with a seamless, high-quality experience. Additionally, the company offers a versatile and adaptable menu that accommodates a wide range of dietary preferences and restrictions, which aids in solidifying its commitment to providing personalized and accessible nutrition solutions for all.
How is Calo Leading the Way in Revolutionizing Healthy Eating?
Calo began with a small group of users in 2019. The company focused on refining its business model through continuous trial and feedback before officially launching in February 2020. Since, Calo has expanded into Saudi Arabia in early 2021. The company has experienced rapid growth, Calo is continually prioritizing operational excellence and customer satisfaction. With the launch of Calo Kids and its recent expansion into Qatar, the company is now reaching a wider audience, catering to diverse needs.
Its vision extends beyond just meal delivery, the founders of Calo aims to establish a comprehensive health and wellness platform that seamlessly integrates diet, fitness, and wellness tracking. The company aims to make wellness more accessible and effortlessly incorporated into everyday life, while empowering individuals to lead healthier, more balanced lifestyles by offering a holistic approach to healthy living.
Founders’ journey highlights that we don’t have to hold on to just one success; we can embrace new paths and opportunities. It’s essential to learn from each experience and choose different routes that allow us to make a meaningful impact in both our own lives and the lives of others. His drive for entrepreneurship inspired him to create a startup that truly makes a difference.
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What does Calo do?
Who are the founders of Calo?
Ahmed Alrawi and Moayed Almoayed in Bahrain are the founders of Calo.
Where is the Headquarter of Calo?
Riyadh, Saudi Arabia is the headquarter of Calo.
When Calo was founded?
Calo was founded in 2019.
