Quick commerce startup FirstClub has raised $23 million in its Series A funding round, led by Accel and RTP Global, who also led its earlier round.
Existing investors Blume Ventures and 2 am VC invested more money this time, while new investors Paramark Ventures and Aditya Birla Ventures also joined.
The round, made up of about 90% equity and 10% debt, values FirstClub at $120 million.
The company will use the funds to open new dark stores in Bengaluru, launch cafes and subscription services, expand product categories, hire more people, and build its brand.
“Quick commerce today is built for speed, not standards. At FirstClub, we’re changing that,” Ayyappan said in a statement. “Every product you see on our platform is tested, vetted, and curated. Consumers shouldn’t have to compromise between convenience and quality.”
Barath Shankar Subramanian, partner at Accel, said “Consumers are becoming increasingly discerning about what enters their homes, and that shift creates a massive opportunity to reimagine everyday retail. FirstClub has demonstrated rare early product-market fit within just three months of launch, building a full-stack platform with category ownership, operational discipline, and consumer love.”
“In a world of overwhelming product choices and confusing ingredient labels, FirstClub is closing the trust gap for Indian consumers,” said Nishit Garg, partner at RTP Global.
Founded in June this year by former Cleartrip CEO Ayyappan R, FirstClub calls itself India’s first “quality-first” quick commerce platform, aiming to stand out from Blinkit, Zepto, and Swiggy Instamart.
The startup delivers a carefully chosen range of premium products—such as food, groceries, fresh produce, bakery items, dairy, packaged foods, and nutrition—within 30 minutes.
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