Engagesoft, a Saudi Arabia-based platform that uses AI to improve employee engagement and company performance, has raised $3.5 million in a Pre-Series A funding round led by Silicon Badia.
The new funding will help Engagesoft speed up its AI development and expand its tools to give companies a clearer picture of their overall health — covering areas like employee engagement, company culture, leadership, and performance.
In the last 18 months, Engagesoft has tripled its number of customers and increased its average subscription size. The company’s annual recurring revenue has grown more than ten times during this period.
Engagesoft was founded in 2021 by brothers Omar and Tareq Tahboub, who have many years of experience building and scaling enterprise technology products.
Omar, who previously worked with Oracle, Bayt.com, and Syarah, has led product development and business growth across the Middle East. Tareq, with over 15 years of technical experience in Japan and the region, now leads the company’s technology vision as CTO.
Their combined expertise has helped Engagesoft become a trusted partner for major companies including Zamil Industrial, Edita Food Industries, Nadec, Takaful Rajhi, Jamjoom, Binzagr, Juhayna, Tamimi Markets, and government organizations like the Saudi Authority for Intellectual Property and Saudi Downtown Company.
“Engagesoft has become a true catalyst in our journey to empower the voice of every employee,” said Ibrahim AlKaabi, Corporate Human Capital Director at Zamil Industrial. “Its versatility allows us to capture meaningful feedback across all aspects of the employee experience, helping us shape a culture of engagement, growth, and high performance. We are standardizing Engagesoft across the organization and expanding its use into leadership assessments, onboarding, and offboarding.”
At Edita Food Industries, the platform’s analytics are driving deeper cultural insights. “Engagesoft’s analytics engine has been a game-changer for us,” said Maged Tadros, Chief People and Culture Officer at Edita Food Industries. “It revealed how our employees truly feel, while the Engagesoft team acted as partners — helping us focus on the right improvements and providing market benchmarks. The human factor was just as valuable as the brilliant analytics.”
“Recent months have shown that the market opportunity is larger and moving faster than we expected,” said Omar Tahboub, CEO and Co-founder of Engagesoft. “This funding enables us to deliver the next generation of AI-powered insights across the employee lifecycle, positioning Engagesoft as the standard workplace culture platform.”
Erass Majdoubeh, VC at Silicon Badia, commented: “At Silicon Badia, we see Engagesoft as a major opportunity at the intersection of MENA’s growing enterprise market and the global demand for better employee engagement. The company has already won the trust of leading regional enterprises against global players, and with its AI-driven roadmap, we believe it is poised to scale regionally and even internationally to become one of the region’s standout SaaS success stories. We’re excited to support Omar, Tareq, and the team on this journey of growth.”
Engagesoft is quickly becoming a leading platform for helping companies turn employee feedback into real, measurable results. The platform has already handled over 10 million employee responses, and many companies have seen an average 30% boost in employee engagement across several survey cycles.
As one of the few homegrown SaaS startups from the Middle East to achieve large-scale enterprise adoption, Engagesoft has shown that it can compete successfully with global players and deliver strong results for its clients.
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