Marloo, an AI platform for financial advisers, has raised US$10 million in seed funding led by Blackbird Ventures. This brings the company’s total funding to US$12.7 million within just one year.
The company is building software to help financial advisers reduce their daily admin work and become more productive. It aims to make their work easier and more efficient.
Marloo’s platform can automatically handle tasks like taking meeting notes, managing documents, and ensuring compliance. This allows advisers to spend more time with clients and focus on giving better advice.
It also uses AI to find important opportunities that advisers might miss due to lack of time or scattered data, helping them make better decisions and take the right next steps.
Financial advice is still mainly driven by people, but firms are under pressure to grow while also handling increasing compliance rules. Many advisers still use different systems and manual processes, which can slow them down and increase costs.
Because of this, wealth management and advisory companies are now investing more in AI to automate workflows and improve efficiency, rather than replace human advisers.
Marloo said its platform has been developed with direct industry input, with members of its team having previously worked as financial advisers. The company said this experience has helped shape tools that better reflect how advisory work is carried out in practice.
Founded by Hardy Michel, Shakeel Lala, and Ben Robertson, Marloo is an AI-powered software platform made for financial advisers, wealth managers, and insurance and mortgage professionals. Its main goal is to reduce admin work so advisers can focus more on their clients instead of paperwork.
The platform can record and summarize meetings, create client notes and compliance documents, and keep all client information in one place. Marloo has offices in London and Sydney and serves more than 650 firms across six countries.
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