Wonderland Foods, a healthy snacking brand, has raised INR 140 crore in its first funding round, led by Asha Ventures and the UK government-backed British International Investment (BII).
The company said it will use the funds to launch new products, expand its distribution network, and set up a green processing facility. This new facility will help improve supply chain efficiency, maintain high product quality, and reduce carbon emissions through sustainable manufacturing.
“We’re proud to partner with the Government of Uttar Pradesh to set up a INR 250 Cr greenfield nuts and dry fruits processing unit at Greater Noida, which will create employment opportunities for over 1,000 women and strengthen India’s food processing ecosystem,” Wonderland Foods’ cofounders Rakesh Gupta and Anubhav Gupta in a joint statement.
Amit Mehta, managing partner, Asha Ventures said, “Consumer habits around snacking are shifting towards healthier options, and we are currently at an inflection point where healthy snacking is taking off with the rise of quick commerce”.
“A strong brand, diverse product portfolio, wide distribution, and solid profitability were the key factors that convinced us to invest,” he added.
Founded in 2014 by Rakesh Gupta, Wonderland Foods is a Delhi-based company that offers a variety of premium, healthy snacks, including nuts, seeds, berries, dried fruits, and dates.
The company is also building a green processing facility, which will add to its six existing operational units.
The brand sells its products through modern retail stores, e-commerce websites, and quick commerce platforms.
About 30–40% of its revenue comes from value-added products, while raw products make up the remaining 60%. Its value-added items include date bites, flavored cashews, flavored makhanas, breakfast cereals, and more.
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