Visa, a global digital payments company, has partnered with Sun Group, a real estate company from Vietnam to add digital payment services to Vietnam’s tourism platform.
This partnership brings Visa’s smart, AI-powered payment technology together with Sun Group’s wide network of tourist destinations to make digital payments more common and easier to use.
The collaboration also supports the Visit Vietnam initiative and helps make Vietnam a more attractive travel destination for tourists from around the world.
With Visa’s technology, travelers in Vietnam will enjoy faster and safer payments, special offers and personalized travel suggestions, while data insights will be used to better understand traveler needs and improve overall services.
“Travelers today want convenience and confidence when exploring new destinations. Through our collaboration with Sun Group on the Visit Vietnam initiative, we’re not only ensuring visitors enjoy smooth, secure digital payments and strong acceptance across every touchpoint – we’re also supporting Vietnam’s national tourism strategy and aligning with the government’s efforts to uplift the economy through sustainable tourism growth,
“This collaboration helps position Vietnam as a leading travel hub that delivers both exceptional experiences for visitors and long-term benefits for Vietnam,” said Dung Dang, Visa Country Manager for Vietnam and Laos.
Manideep Gupta, Vice President of Visa Consulting & Analytics for Southeast Asia, said that real-time data on how travelers move and spend money during their trips helps Visa design better services and create experiences that are more useful and meaningful for customers.
“By pairing Sun Group’s signature attractions with Visa’s data and AI, we can help partners design personalized journeys that delight travelers and keep them coming back,” he added.
Nguyễn Vũ Quỳnh Anh, Deputy CEO of Sun Group and CEO of its Entertainment and Hospitality Division, said that working with Visa is an important step toward the Visit Vietnam goal of creating an innovative tourism system that uses data to improve travel experiences.
“With the advantage of a diverse network of destinations and a rich pool of customer data, Sun Group can work with Visa to create more deeply personalized, seamless, and safer experiences for travelers,
“This not only enhances the customer journey at every touchpoint but also helps businesses access valuable market insights, thereby jointly contributing to the sustainable development of Vietnam’s tourism industry,” she added.
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