Reliance Retail has acquired the beauty and wellness brand Pahadi Local from Pahadi Goodness Private Limited. However, the financial details of the deal were not disclosed.
The acquisition will help Reliance Retail expand its range of Indian consumer brands.
This move is part of Reliance Retail’s strategy to grow and support Indian brands, especially in fast-growing sectors like beauty, wellness, and personal care.
The company is also focusing on the growing demand for natural and ingredient-based beauty products. Pahadi Local is known for making products using traditional Himalayan recipes and ethically sourced ingredients.
Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said, “At Reliance Retail we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity.”
Reliance Retail plans to expand the brand Pahadi Local by using its large retail network, online platforms, and strong supply chain.
Pahadi Local was founded in 2018 and makes skincare and wellness products using Himalayan ingredients and traditional formulas. The brand has become popular among people who prefer natural, clean personal care products and sustainably sourced ingredients.
Read More- Robert Kuok’s PPB Group Appoints Grandson Kuok Meng Xiong as Board Director
