Kiwi, a credit-on-UPI platform, has appointed Sumeet Basrani as its Chief Business Officer to strengthen its leadership team.
This comes as the company moves from early product use to expanding its credit-on-UPI services at a larger scale through partnerships with banks and other partners.
Sumeet has over 15 years of experience in cards and payments, and has worked with companies like CRED, OneCard, ICICI Bank, and Visa.
In his previous role at CRED, he played a key role in building and growing partnerships with banks and financial institutions across credit cards, payments, and lending.
For Kiwi, the next phase focuses on expanding access to Credit on UPI for millions of Indians, moving from product strength to market scale while staying aligned with evolving consumer behavior.
Siddharth Mehta Co-founder, Kiwi said, “This is a natural next step for us. As we grow, it becomes important to have leadership that can translate market shifts into clear business and product decisions. Sumeet understands how banks, networks, and consumer platforms intersect — which is exactly where Kiwi is building. His experience in scaling businesses will be critical as we take credit on UPI to a much larger audience.”
Sumeet Basrani, Chief Business Officer, Kiwi said, “ Credit on UPI is at an inflection point; early adoption is visible, but the real opportunity lies in embedding credit seamlessly into everyday payments, while expanding access to credit. Kiwi is well-positioned to lead this shift, and the next phase will be about scaling distribution and unlocking new use cases for credit.”
Founded in 2022 by Siddharth Mehta, Mohit Bedi and Anup Agrawal, fintech startup Kiwi allows users to access RuPay credit cards directly on UPI, combining the flexibility of credit with UPI’s wide merchant acceptance.
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