Personal care brand Clarity Labs has raised over ₹4 crore (US$430K) in a seed funding round. The round was led by Artha Venture Fund II, along with support from angel investors.
The company will use this money to develop new products faster, expand into more product categories, and increase sales through different channels like its own website, online marketplaces, and quick commerce platforms.
“Consumers are increasingly ingredient-literate but adoption breaks when routines become impractical. We are building products that deliver outcomes in the steps people already repeat every day. So consistency becomes the engine for results not an additional burden,” said, Karan Dokras, Founder of Clarity Labs.
“We invested based on conviction in Karan and the team’s ability to execute with operating rigor. What stood out was the clarity of the product thesis and the discipline to build toward repeat-led growth with sensible unit economics across channels alongside proven depth in procurement, distribution and compliance,” said Anirudh A. Damani, Managing Partner at Artha Venture Fund.
Founded in Nov 2025 by Karan Dokras, Clarity Labs is a personal care brand based in Gurugram. It creates simple and everyday skincare products made especially for Indian consumers.
The brand aims to offer products that are affordable, easy to use, and fit smoothly into daily routines.
Clarity Labs focuses on basic skincare and hygiene needs. Its products help with common issues like acne, tanning, muscle pain, and sensitive skin, mainly through functional soap bars.
The company launched its main soap range, “The BAR,” in March. It now sells its products on its own website and platforms like Amazon and Flipkart.
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