De Beers Group hosted a special event at Carlyle & Co on 21 April to celebrate the beauty of natural diamonds, along with culture and lasting values.
Media members, influencers, and lifestyle experts gathered in the Reading Room for small, meaningful conversations and to enjoy books. Some guests also joined a calm meditation session.
Special guests included supermodels Kathy Chow and Janet Ma, actor Michael Wong (who was part of the original “A Diamond Is Forever” campaign), Stewart Young from Sotheby’s jewellery department, Loletta Lai from De Beers Group, Christina Ko (founder of Good Peoples), and Sophia Yu from SCMP Hearst.
De Beers Group’s Natural Diamonds APAC VP, Loletta Lai said: “Through compelling narratives, innovative product launches, high-impact partnerships, and cultural resonance, we reignite desire for natural diamonds fueled by our iconic tagline “A Diamond is Forever.”
“The legacy of natural diamonds being worn by royalties can be traced back from thousands of years ago. Exceptional diamonds are sought after by discerning collectors due to their rarity, intrinsic qualities and long-lasting values.” Stewart Young, Senior director and Head of the Jewellery Department at Sotheby’s indicated.
To add a thoughtful and calming touch to the event, Christina Ko, founder of Good Peoples, led a special “inner radiance” diamond meditation session.
With soft, modern music in the background, participants followed simple breathing exercises and focused on the symbolic qualities of natural diamonds—like brilliance, strength, and resilience—to feel more confident and connected.
About De Beers Group
De Beers Group was founded in 1888 and is one of the world’s leading diamond companies. It is involved in every stage of the diamond process, including finding diamonds, mining them, selling them, and making jewellery.
The company works with its partners and employs over 20,000 people across different parts of the diamond industry. It is also the world’s largest diamond producer by value, with mining operations in countries like Botswana, Canada, Namibia, and South Africa.
Innovation is an important part of De Beers’ strategy. The company offers a wide range of products and services including its jewellery brands like De Beers Jewellers and Forevermark. It also focuses on new solutions such as tracking where diamonds come from through initiatives like Tracr and GemFair.
