Singapore-based lending company PvX Partners has raised US$10.5 million in a Series A funding round. The company helps mobile games and consumer apps finance their user acquisition (UA) to grow faster.
The funding round was led by T-Accelerate Capital, with continued support from Play Ventures and General Catalyst. Drive by DraftKings also joined as an investor.
The funding comes with an important milestone for the company. PvX says it has now provided more than $750 million in committed funding for user acquisition (UA).
This amount has grown quickly—from $250 million in October 2025 to $750 million in just two quarters. It shows that this type of funding, which helps developers grow without giving away equity, is becoming more popular and moving into the mainstream.
Investors pitching in see that predictive layer as the difference between a loan and an infrastructure play. “Cohort financing serves as critical infrastructure, a foundational layer of trust that aligns capital directly with gaming performance,” Carol Wong, Founding Partner at T‑Accelerate Capital, said. “PvX is architecting this very future.”
“We are in a period of exponential growth for UA financing,” PvX co‑founder and CEO Joe Wadakethalakal said. “This financing will support further enhancements to Lambda and our product suite, enabling PvX to improve performance and reliability as we service more consumer apps at scale.”
Founded in 2024 by Ridzki Syahputera, Joe Wadakethalakal, and Zhen Jie Sim, PvX is a funding platform for consumer apps that helps its partners with smart financing solutions and useful market insights.
It offers different financial products designed for growing businesses, especially to support user acquisition and help them attract more customers.
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