Lola, a fast-growing platform for ordering and customizing cakes, has raised US$3 million in seed funding. The round was led by Vision Ventures, with participation from Aljazira Capital, Seedra Ventures, Plus VC, and other investors, showing strong confidence in its business.
Lola aims to change the way people celebrate special occasions across the MENA region by making cake ordering and customization easier and more accessible.
But Lola didn’t begin as a cake business. It started by solving a common problem—how to order a cake exactly the way you want it.
Ordering a custom cake has usually been difficult and frustrating. People often have to go back and forth with bakeries, trying to explain an idea that exists only in their mind. In the end, the cake often doesn’t turn out exactly as expected.
Kais Al Essa, Founding Partner and CEO of Vision Ventures, commented: “We all experience pain trying to describe how we want our cake to look for an occasion, only to get something totally different. Lola solves this issue through technology. With a market size of US$ 9.5 billion in 2025 projected to reach over US$ 12 billion by 2030, this is one of the largest in F&B. Othman and his team showed courage and perfect execution by being able to scale Lola to where it is today. We are proud to back such ambitious founders and to help bring such innovative solutions to the masses.”
Hasan Haider, Founder and Managing Partner at Plus VC, added: “Lola is setting a new benchmark in the market by leveraging technology to streamline a traditionally fragmented industry, delivering a seamless and reliable customer experience that is clearly resonating with users. The platform has already demonstrated strong value creation for customers, reflected in its rapid and enthusiastic demand growth across markets. We believe in Othman and his team’s ability to identify operational bottlenecks and proactively evolve their model, combined with a strategy aligned for long-term scalability, positions them strongly to expand across MENA and capture a meaningful share of the celebrations space.”
Othman Janahi, Founder of Lola, said: “We’re grateful for the trust our investors have placed in us. What we’re building at Lola goes far beyond cakes , it’s a new way to create and experience celebrations. This funding allows us to scale that vision, strengthen our infrastructure, and maintain full control over the customer experience. With strong demand and a clear roadmap, we’re closing the gap between imagination and reality, making perfection the standard for every celebration.”
Lola was founded in 2023 by serial entrepreneur Othman Janahi. It makes cake ordering simple by turning it into a smooth digital experience.
Instead of just describing your idea, you can actually see it, design it and adjust it directly on the platform. The aim is simple: you get exactly what you imagine, delivered quickly.
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