Accenture has completed the acquisition of the business of media and marketing technology company Jixie. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song – the firm’s tech-powered creative group—helping Indonesian clients deliver more personalized experiences to enhance customer engagement for sustainable business growth. Terms of the transaction previously announced on December 21, 2023, were not disclosed.
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Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools. Its platform is a robust advertising ecosystem that connects publishers and brand owners with the ability to co-create solutions through reliable customer insights. This transforms marketing from a fragmented process with limited control into a strategic priority, amplifying simplicity while safeguarding brand safety, consumer data and privacy.
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The integration of Jixie’s platform into Accenture Song’s marketing capabilities will help clients optimize customer data effectively and efficiently into actionable insights, regaining the control, speed and trust needed to securely capitalize on Indonesia’s fast-growing digital economy that’s projected to reach US$146 billion by 2025 before growing eightfold by 2030.
The acquisition of Jixie’s business is the second investment made in Indonesia after the acquisition of Romp.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.
