The agritech landscape in Indonesia is evolving rapidly as startups are leveraging technology to tackle agricultural challenges and create more sustainable systems. These startups are focusing on crop protection, increasing yields and improving agricultural efficiency, while also aiming to reduce emissions and tackle food waste. Innovations such as precision agriculture, fintech solutions for farmers, e-commerce platforms and AI-powered tools are helping to optimise resource use and improve decision-making for farmers.
With the Ministry of Agriculture targeting a 75% implementation rate of agritech solutions, the agritech sector is expected to grow significantly in 2024. This growth is driven by the increased use of digital tools and government initiatives that facilitate lending for farmers. However, large agricultural companies will face challenges such as climate change, labour shortages and rising costs. Adopting technology and sustainability will be the keys to success. Despite a projected decline in corn consumption for food and an increase in demand for corn as feed, agritech startups are poised to reshape value chains and create new ecosystems.
Here is the list of top 10 AgriTech startups in Indonesia
Table of Contents
eFishery
- Founded Year: 2013
- Location: Bandung, Indonesia
eFishery is a platform that supports fish and shrimp farmers by providing access to feed, financing and markets. It features an automated feeding system that can be controlled via smartphone. The platform also includes sensors to monitor water conditions like temperature, pH and dissolved oxygen, with data accessible through an app. As the first aquaculture technology startup in Asia, eFishery aims to disrupt traditional fish farming methods with innovative solutions. Its goal is to create a sustainable and profitable aquaculture ecosystem in Indonesia for farmers, buyers and all stakeholders involved.
Sayurbox
- Founded Year: 2016
- Location: Jakarta, Indonesia
Sayurbox is an online retailer in Indonesia that allows customers to order fruits and vegetables for home delivery. The platform also offers chicken, meat, dairy and spices. Sayurbox connects farmers with consumers by delivering fresh produce and groceries from rural areas to urban locations. Its mission is to improve Indonesia’s agricultural supply chain and make healthy eating more accessible. The company provides same-day delivery of fresh items and has around 1 million customers in Java and Bali. Sayurbox collaborates with over 10,000 farmers and recently raised $120 million in Series C funding. The goal is to increase the number of farmers it partners with to 40,000 by 2024.
Super
- Founded Year: 2018
- Location: Surabaya, Indonesia
Super is an app-based community platform in Indonesia for shopping for groceries. It allows sellers to register as agents and provides support technologies like digital cashiers and POS software. Super uses a group buying model that enables community leaders to sell basic necessities to their friends. This agent-led retail approach aims to tackle economic inequality in private consumption. The platform leverages data to optimize its supply chain and delivery routes, reducing its carbon footprint. Super promotes healthier food and lifestyle choices, and avoids the promotion of cigarettes on its app.
The company also supports gender equality with nearly equal representation among employees and 95% of its full-time staff are based in rural areas. Super’s vision is to create social commerce with a hyper local supply chain to address economic and distribution inequalities.
Semaai
- Founded Year: 2021
- Location: Jakarta, Indonesia
Semaai is a provider of app-based tech services for farmers in Indonesia. Its application offers an agriculture input marketplace where farmers can find seeds, fertilizers, pesticides and tools. The app also provides farming advice and soil testing services and is available on the Android platform.
Semaai aims to be the digital platform of choice for 40 million farmers and rural MSMEs in Indonesia. The company focuses on providing a complete range of agricultural products and improving supply chain efficiency with digital platforms and delivery services. It also helps Toko Tani improve cash flow and offers counseling on controlling plant pests and diseases.
As a ‘farmer-first’ company, Semaai is building an end-to-end agri-tech solution to help farmers and rural shop owners maximize their earnings. The services are provided through a growing network of Semaai Tani Centers in partnership with Toko Tanis.
Aruna
- Founded Year: 2016
- Location: Jakarta, Indonesia
Aruna is a provider of cloud-based fishery management software that helps fishery companies manage their daily operations. The platform features fishery management tools, data intelligence related to fisheries and online fishery trading. Aruna connects small-scale fishermen to the global market, which streamlines the supply chain of fishery products through technology.
As an Indonesian startup, Aruna aims to improve the lives of fishermen and their families by promoting sustainable fishing practices. It operates as a B2B fishery and marine platform that links local fishermen to a wider market. Aruna’s mission is to create a sustainable and fair trade ecosystem for fish and marine products. The technology includes Aruna Heroes, which enables fishermen to sell their catch directly to the company and the Aruna Fishers App, which enhances fishermen’s performance.
iGrow
- Founded Year: 2014
- Location: Depok, Indonesia
iGrow is a marketplace aimed at helping underemployed farmers and underutilized land, to help produce high-quality organic food and generating sustainable incomes through cloud-based agricultural management software. The platform connects farmers, landowners and investors to create organic plantations and sells crops directly to customers, similar to highly networked supermarkets.
As the first peer-to-peer agricultural lending platform in Indonesia, iGrow links people with capital to farmers in need of funding, aiming to enhance planting scale and improve the welfare of agricultural workers. The company has employed over 10,000 farmers on more than 10,000 hectares of land in Indonesia and has become a source of income for farmers, landowners and investors.
Eden Farm
- Founded Year: 2017
- Location: West Jakarta, Indonesia
Eden Farm is an app-based business-to-business marketplace in Indonesia that offers fruits and vegetables directly from farms. Its product catalog includes a variety of fruits like oranges, grapes, apples and strawberries, as well as vegetables such as chili, garlic and ginger. The platform also provides poultry and other meat products.
Eden Farm aims to stabilize food prices in Indonesia, improve the lives of local farmers and create a sustainable farm-to-table system. The company collaborates with local producers to collect, select and redistribute fresh produce to culinary businesses. It offers a tech-enabled supply chain that ensures price stability and efficient delivery.
Jala
- Founded Year: 2015
- Location: Yogyakarta, Indonesia
Jala provides IoT-enabled solutions for monitoring water conditions in shrimp farms. Their device can be submerged in ponds and is equipped with sensors to track parameters such as dissolved oxygen, temperature, humidity, pH, salinity and TDS. This data is collected and sent in real-time to the cloud.
Jala also offers a web-based portal where the data is processed and analyzed using decision-making algorithms. Their end-to-end solution aims to increase the productivity and efficiency of shrimp farms.
The company is dedicated to promoting sustainability in shrimp farming in Indonesia and globally by participating in both the aquaculture process and the supply chain.
PasarMIKRO
- Founded Year: 2020
- Location: Jakarta, Indonesia
PasarMIKRO is a developer of an online platform for point-of-sale financing that connects buyers and sellers in the agriculture sector. The platform allows users to purchase products and pay in monthly installments. It also features financial records for merchants to track income, expenses and bill timing with reminders.
PasarMIKRO is a social enterprise dedicated to empowering small farmers and traders, referred to as Mikro Heroes. The organization aims to improve the agricultural supply chain through digitalization and community support. They address pressing issues faced by these small players and develop solutions to create a more resilient and efficient agricultural network.
Chilibeli
- Founded Year: 2019
- Location: Jakarta, Indonesia
Chilibeli is an online community-based platform in Indonesia that offers fruits and vegetables. It connects farmers, buyers and agents to facilitate the buying and selling of agricultural products with doorstep delivery services available. Users can invite friends and family using a referral code to earn shopping vouchers.
Chilibeli connects consumers to fresh produce from farmers and FMCG suppliers through a network of agents. The platform helps consumers shop easily and affordably while ensuring quality. It also provides additional income to community members, known as Mitra Chilibeli, who assist with shopping.
Conclusion
Indonesia’s agritech sector is poised for significant growth, which will offer opportunities to enhance food security, create jobs and promote sustainable agriculture. Major factors are driving this growth, which includes increased digital adoption among farmers, supportive government initiatives that facilitate lending and strong investment in agritech startups.
Global tech firms are also showing interest in the sector, while the integration of AI and data analytics is expected to drive further innovation. The Ministry of Agriculture is committed to modernization through various initiatives aimed at improving agricultural practices.
There are opportunities in waste management and a rising demand for sustainable sourcing that will impact the industry. Over the forecast period from FY’22 to FY’26, the agritech market is expected to show consistent expansion, reshaping relationships across value chains and creating new ecosystems.
The future of Indonesia’s agricultural landscape will likely include increased production, wider adoption of digital tools and more sustainable practices. The use of geospatial analysis will help identify potential land reserves and partnerships between farmers and data platforms will enhance targeting and efficiency in agricultural operations.
