Leading supplier of AI-powered solutions for the consumer packaged goods sector, Ai Palette, has announced the closing of its Series A1 extension round with success, obtaining $500K in funding from Orzon Ventures. This cash infusion is a major step forward for the company, solidifying its leadership in AI-driven product development and commercial product portfolio optimisation.
Through the use of AI-generated insights, Ai Palette’s technology and AI-first platform enables CPG firms to improve consumer understanding, optimise their product range, and streamline their new product development processes.
Read also – Vietnam-Based Prep Secures $7 Million in series A Funding
With a particular emphasis on Southeast Asian markets, the business, which works with companies including ADM, Diageo, Mane, and Olam, has played a key role in advancing digital transformation in the region’s CPG sectors.
Read also – UAE-based online classifieds platform Dubizzle Group Acquires Drive Arabia
The fact that Orzon Ventures invested shows how much they believe AI Palette can change the CPG industry. The purpose of this partnership is to enable Ai Palette and PTT Oil and Retail Business Public Company Limited to work together more effectively.
With the help of OR’s extensive network, which includes over 4,000 Cafe Amazon locations and over 2,200 gasoline retail outlets, this cooperation aims to stimulate innovation and increase profitability throughout the retail industry.
“We are excited to join forces with Ai Palette in their mission to drive innovation within the CPG industry. Their AI-driven approach has already demonstrated remarkable efficacy in empowering brands to better understand consumer preferences and adapt to evolving market dynamics. Through this partnership, we aim to unlock new avenues of growth and value creation for our existing CPG portfolio and marquee CPG brands in Southeast Asia. By harnessing the power of AI, we can tailor our product offerings to better meet the preferences of our diverse customer base, thereby strengthening customer loyalty and driving long-term profitability.”
About Ai Palette
Ai Palette enables CPG companies to create consumer-winning products using Artificial Intelligence and Machine Learning. Its patented technology identifies emerging trends across 61B data points collated from 150+ data sources in real-time, uncovering consumer drivers and motivations, and helping create product concepts that meet unmet consumer needs.
