Alta Raises $25 Mn Series A Round led by IN Venture

The funding round was led by IN Venture, the investment arm of Japanese conglomerate Sumitomo Corporation.

The round also included investments from Mindset Ventures, Skywell Capital, Leumitech77, and existing investors Entrée Capital, Target Global, and Verissimo Ventures, along with several angel investors and scout funds.

“We are doing for marketing and sales what AWS did for cloud infrastructure,” Levi-Neumark told the media. “Before the cloud era, every company that built software had to establish and maintain its own servers. We believe the same transformation is now happening in marketing and sales. Instead of dozens of partially connected tools, we are building a single system that learns, operates, and helps companies increase revenue.”

Levi-Neumark said Alta’s business model differs from traditional software-as-a-service companies.

“We are no longer just a SaaS product. We see ourselves as a product-based services company whose technology allows us to deliver services,” she said. “The opportunity is much larger because companies currently spend significantly more on service budgets than on software.”

“The goal of our people is to help companies overcome their fears around AI,” Levi-Neumark said. “There is a psychological element involved, getting people to trust AI and actually use it. Our account managers help organizations understand which tasks can be delegated to AI and how employees can focus on higher-value work.”

Avi Eyal, managing partner at Entrée Capital, said: “Having worked closely with Stav at monday.com, I saw her rare ability to transform complex data into explosive growth. Alta’s team is redefining the architecture of marketing and sales from the ground up.”

Founded in 2023 by Stav Levi-Neumark, Tom Hoffen and Mor Shabtai, Alta has grown quickly since launching its platform. In less than a year, the company increased its revenue by 800%.

Alta has reached an annual recurring revenue (ARR) run rate of $15 million. The company expects this to double to around $30 million by the end of 2026.

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